マーケティングマネージャー/ Marketing Manager

A renowned appliances manufacturer is looking for a Marketing Manager. The selected candidate will lead product portfolio strategy, product launches, consumer insight analysis, and team development to drive category growth.

Responsibilities:

• Lead 3-year product portfolio planning, including launch and phase-in/phase-out strategies
• Develop product concepts, pricing, positioning, and go-to-market plans with cross-functional teams
• Analyse sales trends, consumer insights, and category performance to identify growth opportunities
• Define product USPs and translate them into clear consumer benefits with Quality and Communication teams
• Manage product launch schedules, stakeholder briefings, communication plans, and sales materials
• Lead, coach, and develop team members while setting goals, KPIs, and performance targets

Requirements:

• Bachelor’s degree or above
• 5-8 years of experience in leading product management or solid brand management in consumer product industries
• More than 3 years of people management experience
• Experience of negotiation/ collaboration with global HQ
• Prior brand management experience in consumer product industry
• Proficient in MS Office Suite
• Fluent level English (TOEIC 850+)

Preferred requirements:

• Experience in consumer electronics, similar appliances or premium home/kitchen appliance industries
• Prior experience in electric appliances market

About the Company:

A global leader in premium home appliances, the company offers innovative products across coffee machines, kitchen appliances, heating, and air treatment. With a strong focus on design, quality, and everyday convenience, it continues to bring sophisticated lifestyle solutions to households across Japan.

Keywords:

マーケティング,キャンペーン,ブランド,PR,広告,プロモーション, 求人, 外資系

Job Ref: Q4DK8V