マーケティングVP/ VP of Marketing

An international robotics company is looking for a VP of Marketing. The selected candidate will lead Japan's marketing strategy, drive demand generation, strengthen brand awareness, oversee go-to-market initiatives, and manage the marketing organisation to maximise business growth.

Responsibilities:

• Own the end-to-end demand generation strategy across digital, email, experiential marketing, Inside Sales, and Partner Sales to maximise qualified leads and order intake
• Develop annual and quarterly marketing plans, campaign calendars, prioritisation, and resource allocation across all channels
• Strengthen brand presence within the Japan logistics and industrial automation market
• Oversee messaging and content aligned with target customer profiles, use cases, and buying stages
• Improve editorial processes and expand content throughout the customer journey
• Lead product launch initiatives in collaboration with Sales and Product teams
• Lead the Japan Marketing function, including Inside Sales, covering hiring, resource deployment, performance evaluation, and feedback
• Oversee CRM and marketing automation platforms to maintain data quality, identify funnel bottlenecks, and standardise KPI reporting
• Manage the marketing budget and provide KPI reporting to executive leadership

Requirements:

• More than 10 years of experience in related fields
• More than 3 years of experience in hands-on B2B marketing with ownership of revenue-linked marketing KPIs
• Experience marketing complex B2B products in industrial automation, logistics, robotics, or enterprise SaaS for Japanese enterprise customers
• Strong analytical decision-making using funnel metrics, attribution, and campaign ROI
• Hands-on experience with CRM and marketing automation platforms
• Experience managing a marketing budget and reporting KPIs to executive leadership
• Native level Japanese; business level English

About the Company:

This company operates in the robotics and logistics technology industry with a mission to make robotics more accessible across the logistics sector. It focuses on innovation, collaboration, and developing advanced automation solutions for enterprise customers.

Keywords:

マーケティング責任者, B2Bマーケティング, デマンドジェネレーション, ブランド戦略, デジタルマーケティング, リード獲得, マーケティングオートメーション, ロボティクス, 物流, 求人, 外資系

Job Ref: H1CA7Q