マーケティングディレクター/ Director Marketing

A leading fintech company is looking for a Director of Marketing. The selected candidate will lead brand strategy, integrated communications, media relations, customer acquisition and retention initiatives, while supporting the company’s growth and visibility within Japan’s evolving fintech ecosystem. This is a remote setup role.

Responsibilities:

• Develop integrated communication strategies across markets and channels based on target audience insights
• Define and evolve brand strategy aligned with company goals
• Lead brand and media campaigns to improve awareness, perception, and engagement
• Build and maintain relationships with key media and industry influencers
• Monitor market trends, competitor activity, technology developments, and company performance to support strategic decision-making
• Secure speaking opportunities, awards, event participation, and media exposure
• Prepare executive presentations, talking points, applications, and marketing collateral
• Mentor and develop marketing team members through coaching and leadership
• Manage KPIs and performance metrics related to brand awareness, acquisition, and retention
• Maintain and enhance marketing and brand asset libraries
• Drive internal alignment and advocacy around the company’s brand vision
• Manage marketing budgets, expenditure analysis, and optimisation initiatives

Requirements:

• More than 10 years of experience in marketing, communications, and/or business development
• Leadership experience managing teams and external stakeholders
• Strong ability to craft compelling brand narratives and influence leadership and partners
• Native level Japanese; business level English

Preferred requirements:

• MBA or advanced degree
• Experience within consumer technology, enterprise technology, fintech, SaaS, or digital platforms

About the Company:

A technology-driven fintech company focused on delivering digital financial solutions and innovative customer experiences. The company operates in Japan’s evolving fintech ecosystem and is committed to driving growth through strong brand and market engagement.

Keywords:

マーケティング戦略, ブランド戦略, フィンテック, デジタルマーケティング, 広報, ブランド認知, メディア戦略, チームマネジメント, 求人, 外資系

Job Ref: 7SXMT0