シニアマーケティングマネージャー/ Senior Marketing Manager

An international industrial manufacturing company is looking for a Senior Marketing Manager. The selected candidate will lead go-to-market strategy, marketing planning, market analysis, campaign performance, pricing, customer communications, and commercial support across North Asia.

Responsibilities:

• Develop go-to-market strategies and processes based on target market knowledge and product introduction methods
• Influence and audit business strategies through analysis of business status, demand drivers, competitive landscapes, forecasts, and progress
• Analyse market trends, customer requirements, and competitive landscapes to identify opportunities for customer and business value
• Define product positioning around target customers, value propositions, and customer-centric benefits
• Track marketing campaign performance, KPIs, and ROI
• Manage pricing, customer communications, revenue forecasts, and inventory
• Manage marketing plans and budgets to ensure project deliverables are completed
• Support sales engineers and channel partners with product training, presentations, case studies, and demonstrations
• Identify risks associated with new product lines and sales channels and develop improvement plans based on the Fortive Business System
• Manage seminars, trade shows, company-sponsored events, and promotional activities

Requirements:

• More than 10 years of experience in industrial sectors
• More than 5 years of experience in marketing management
• Experience managing multiple stakeholders and resolving conflicts within teams
• Ability and willingness to travel for 50% of business activities
• Fluent level English

Preferred requirements:

• Technical knowledge
• Experience leading a marketing team

About the Company:

A global leader in professional electronic test, measurement and condition-monitoring solutions, providing reliable tools and software for industrial, electrical and electronic applications. Employees benefit from career growth, professional development and opportunities within an innovative and internationally connected workplace.

Keywords:

シニアマーケティングマネージャー, マーケティングマネジメント, ゴートゥーマーケット戦略, 市場分析, 製品ポジショニング, マーケティング戦略, マーケティングキャンペーン, 価格戦略, 売上予測, チャネルパートナー, 産業分野, 求人, 外資系

Job Ref: S2828O