フィールドマーケティング/ Field Marketing

An international research and information solutions company is looking for a Field Marketing Manager. The successful candidate will develop and execute integrated marketing campaigns, drive demand generation, collaborate with sales and global teams, and optimise customer engagement across the Japan market.

Responsibilities:

• Develop and execute integrated marketing plans for the Japan market
• Localise and amplify global marketing campaigns to maximise market impact
• Drive demand generation initiatives to acquire new customers and increase engagement with existing customers
• Collaborate with sales and global marketing teams to deliver marketing campaigns aligned with business objectives
• Manage digital marketing initiatives and customer engagement through online and in-person events
• Track campaign performance and report on Marketing Qualified Leads and marketing-sourced revenue
• Optimise marketing strategies using campaign insights and performance data

Requirements:

• 4-6 years of experience in field marketing, including campaign management, event management, lead generation, and customer engagement
• Experience in digital field marketing
• Experience collaborating with cross-functional teams including Product, Sales, Business Development, and Global Marketing
• Proficiency or strong understanding of CMS, Adobe Photoshop, Pardot, Adobe Campaign, Salesforce, and SurveyMonkey
• Ability to work across global teams and manage international time zone differences
• Business level Japanese and English

About the Company:

A globally recognised provider of research intelligence, analytics, and information solutions serving academic and professional communities. The company empowers organisations with data-driven insights and innovative digital tools to support research and decision-making.

Keywords:

フィールドマーケティング, B2Bマーケティング, デマンドジェネレーション, キャンペーンマネジメント, イベントマーケティング, リードジェネレーション, デジタルマーケティング, マーケティングオートメーション, 求人, 外資系

Job Ref: EY86BC