マスマーケティングマネージャー/ Mass Marketing Manager

A global eCommerce company is looking for a Mass Marketing Manager (Cross Channel Marketing). The selected candidate will lead and execute data-driven, high-impact campaigns across TV, OOH, and digital channels. This is a contract role.

Responsibilities:

• Translate strategic direction into actionable and measurable campaign plans
• Develop and deliver clear briefs for creative and media teams
• Lead campaign execution across mass media channels, including localisation for Japan
• Manage timelines, budgets, and stakeholders to ensure on-time delivery
• Collaborate with internal and external teams to maintain alignment and consistency
• Analyse campaign performance and drive continuous improvement through insights

Requirements:

• More than 4 years of non-internship marketing
• Experience in data and metrics to drive enhancements
• Prior experience developing, executing, and scaling cross-functional marketing programs
• Proven experience using customer outreach, hard data, and metrics to is ideal
• Background utilising systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.)
• Proficient in MS Excel and Tableau
• Fluent level reading, verbal, and written English

About the Company:

An international eCommerce and cloud computing company, this organisation is one of the largest and most successful internet companies in the world. With a vast network of operations stretching across the globe, this organisation continues to grow through its highly successful eCommerce model.

Keywords:

マーケティング,キャンペーン,ブランド,PR,広告,プロモーション, 求人, 外資系

Job Ref: HTOBHK