Head of Consumer & Business Intelligence

A foreign consumer health company is looking for a Head of CBI. The selected applicant will lead the CBI function for Japan and Korea by driving insights and analytics strategies that support business growth, innovation, and data-driven decision-making. This is a hybrid role.

Responsibilities:

• Develop and execute the consumer insights and analytics strategy aligned with business objectives and strategic priorities
• Lead and develop a high-performing team of analysts and insights professionals to deliver actionable business insights
• Drive qualitative, quantitative, and social consumer research to understand customer preferences, behaviours, and market trends
• Identify key consumer segments and develop engagement strategies through category and consumer understanding, brand health tracking, execution optimisation, and competitive intelligence
• Oversee the collection, analysis, and interpretation of data from multiple sources to support business decisions and strategy
• Apply advanced analytical techniques, including predictive modelling and data visualisation, to generate actionable insights
• Partner with marketing, product development, sales, and other cross-functional teams to integrate insights into business strategies
• Present insights and strategic recommendations to senior leadership and key stakeholders in a clear and compelling manner
• Collaborate with global, regional, and local stakeholders within a matrix organisation to share best practices and leverage insights across marketsBottom of Form

Requirements:

• Bachelor’s degree or equivalent in Marketing, Business, Data Science, or a related field (Master’s degree is preferred)
• Experience in FMCG/OTC industries in both market research, insight and analytics roles
• Experience in leading teams and managing complex projects with multiple stakeholders
• Experience in identifying and recommending research methodologies and preferred suppliers
• Proven track record of strategic thinking and executional optimisation to drive business impact
• Ability to translate data and analyses into insightful and impactful recommendations (connecting the dots, storytelling, influencing)
• Excellent communication and presentation skills, with the ability to translate complex data into actionable insights for diverse audiences
• Fluent level Japanese and English

Preferred Requirements:

• Proficiency in statistical analysis, data mining, and data visualisation tools (Tableau, Power BI, SQL)

About the Company:

A global consumer health organisation known for its science-backed brands delivers innovative solutions across self-care, skin health, and essential wellness categories, supported by strong research, quality standards, and a trusted market presence. With a people-focused culture, international career opportunities, and a commitment to growth, it offers an attractive environment for professionals seeking stable employment, impactful work, and long-term career development in the consumer healthcare industry.

Keywords:

マーケティング, データサイエンス, アナリティクス, FMCG, 消費財, 外資系

Job Ref: 29LLGY