コンシューマーマーケティング ブランドリーダー/ Consumer Marketing Brand Lead

A global technology company is looking for a Consumer Marketing Brand Lead. The selected candidate will lead integrated marketing campaigns, drive brand growth, shape cross-channel strategies, and leverage data-driven insights to improve market performance.

Responsibilities:

• Lead the development and execution of integrated marketing campaigns
• Develop cross-channel marketing strategies and ensure consistent brand messaging
• Create strategic campaign briefs and guide agencies to deliver impactful creative work
• Translate complex technology features into compelling customer benefits
• Analyse marketing performance data and optimise strategies to maximise ROI
• Present business cases and marketing recommendations to senior leadership

Requirements:

• More than 10 years of experience in marketing in B2C (PC or Hardware industry experience is preferred)
• Experience launching a new category or rebranding a legacy product line
• Prior experience managing multi-million-dollar budgets with high accountability for performance
• Proven experiencing managing POE (proof of evidence)
• Background in moving brand metrics (Awareness, Consideration, Preference) and translating them into sales growth
• Knowledge of the PC ecosystem (AI PC, Gaming, etc.) to translate technical specs into emotional consumer benefits
• Native level spoken and written Japanese; business level spoken and written English

Preferred requirements:

• Background in Brand Management (In-house) and Strategic Planning (Agency)

About the Company:

A global technology company specialising in the development and manufacturing of innovative computing devices, including laptops, desktops, tablets, and servers. The company serves various markets with cutting-edge products and solutions, catering to both consumer and business needs.

Keywords:

マーケティング,キャンペーン,ブランド,PR,広告,プロモーション, 求人, 外資系

Job Ref: O7LZJC