戦略的カスタマーマーケティングリード/ Strategic Customer Marketing Lead

A global consumer electronics company is looking for a Strategic Customer Marketing Lead. The selected candidate will lead Japan marketing strategy, localisation, customer messaging, communications, and cross-functional campaign execution. This is a hybrid role.

Responsibilities:

• Lead Japan marketing strategy and execution aligned with global, regional, and local OEM priorities
• Translate brand, portfolio, and product strategies into localised messaging and sales materials
• Provide market insights on customer needs, competitors, and trends to guide positioning and GTM plans
• Drive Japan-specific marketing, communications, product launch, and OEM engagement initiatives
• Partner with global marketing, communications, HR, sales, and product teams to ensure consistent execution
• Manage agencies, budgets, timelines, and content quality across creative, PR, social, and enablement channels

Requirements:

• Bachelor’s degree or above in marketing, business, communications, or related field
• More than 10 years of experience in marketing within automotive, technology, or related B2B industries
• Experience collaborating with OEM customers or within OEM supplier organisations
• Prior experience working with local agencies and managing external vendors
• Business written and spoken level Japanese and English

Preferred requirements:

• Experience in employee branding or corporate communications
• Prior experience in global or matrixed organisations
• Understanding of LinkedIn Japan and other Japan SNS platforms

About the Company:

A major international consumer electronics company with an expansive global reach and reported sales in the billions of dollars. Fuelled by their talented workforce, they have achieved immense success in providing consumers with technological audio solutions.

Keywords:

マーケティング,キャンペーン,ブランド,PR,広告,プロモーション, 求人, 外資系

Job Ref: 8S81HI