マーケティングスペシャリスト/ Marketing Specialist

A multinational premium motorcycle brand operating in the automotive industry is seeking a Marketing Specialist. The selected candidate will drive brand awareness, manage digital marketing and PR activities, and execute lead generation initiatives to support dealer traffic and market growth.

Responsibilities:

• Plan, manage, and operate official brand websites including content and campaign updates
• Manage and operate official social media channels in line with global and local guidelines
• Strengthen customer engagement and optimise customer journeys through digital platforms
• Analyse website and social media performance and implement improvement initiatives
• Monitor vehicle registration data, competitor pricing, and market campaign activities
• Plan and execute media exposure initiatives including editorial content and advertising
• Manage media budgets and optimise cost efficiency
• Track customer response and traffic from print and online media
• Evaluate media effectiveness through traffic and performance analysis
• Align regularly with global headquarters to coordinate marketing strategies
• Localise global initiatives for the Japanese market based on customer and dealer needs
• Collect, classify, and distribute leads generated from events and brand activations
• Support CRM initiatives and manage Japanese-language newsletters
• Update, edit, and publish website content using Adobe Experience Manager
• Ensure content accuracy, compliance, and version control across digital platforms
• Analyse website performance data and apply insights for optimisation

Requirements:

• More than 3 years of experience in marketing, digital marketing, or PR-related roles
• Hands-on experience in website and social media operations
• Proficiency in MS Office Suite
• Possess a valid standard automobile driver’s licence and a large motorcycle licence
• Business level Japanese and English

About the Company:

A global premium automotive brand operating in the motorcycle industry with a strong presence in performance and off-road mobility solutions. The company is known for its internationally recognised brands and focus on innovation and rider experience.

Keywords:

マーケティング, デジタルマーケティング, PR, SNS運用, ブランドマーケティング, イベントマーケティング, コンテンツ管理, 求人, 外資系

Job Ref: 8LVJ99