グローバルマーケティンググループマネージャー/ Global Marketing Group Manager

A global consumer goods company is searching for a Global Marketing Group Manager. The chosen applicant will be driving the global vision, innovation, and long-term growth, shaping category strategy and brand direction across markets. This is a hybrid role.

Responsibilities:

• Define and execute the global category strategy, ensuring alignment with long-term brand vision and portfolio roadmap
• Analyse market dynamics, consumer insights, and professional trends to identify growth opportunities and shape strategic direction
• Lead the end-to-end product innovation process from concept to commercialisation, balancing creativity with business impact
• Manage a strategically balanced portfolio that ensures category relevance, innovation pipeline, and profitability
• Develop global 360° marketing strategies that elevate brand equity across touchpoints such as digital, communication, POSM, and education
• Partner with regional teams to ensure locally relevant brand activation and consistent global storytelling
• Partner with R&D, Supply Chain, Sales, and Education to ensure seamless go-to-market execution
• Collaborate with global and local teams to translate strategic intent into impactful market activation
• Own category P&L performance, monitor key KPIs, and drive business decisions through data and insights
• Ensure strategic resource allocation and budget management to optimise growth and ROI
• Inspire and lead a high-performing team, fostering innovation, accountability, and collaboration
• Build future marketing talent with a global mindset and entrepreneurial spirit

Requirements:

• Bachelor’s degree or above in marketing, business, or related field
• 8-10 years of experience in brand marketing or category management within FMCG, beauty, or professional haircare
• Demonstrated experience in new product development and go-to-market strategy
• Excellent communication skills
• Business level Japanese and English

Preferred Requirements:

• Experience in global or regional roles

About the Company:

Headquartered in Europe, this company is responsible for manufacturing a wide portfolio of consumer goods. With a long history of successful operations, this organisation continues to strengthen its global network.

Keywords:

マーケティング, 小売, 消費財, ブランドマーケティング, 外資系

Job Ref: EKBTZZ