Marketing Director Japan & Asia

A renowned premium beverage company is seeking a Marketing Director for Japan & Asia. The selected candidate will lead brand and product marketing strategies, ensuring impactful market entry and long-term brand growth. This is a hybrid setup role.

Responsibilities:

• Develop and execute marketing strategies across ATL/BTL and digital/traditional channels
• Build brand plans aligned with global direction and based on local consumer insights
• Localise global assets and messaging to suit Japanese and Asian market needs
• Design full-funnel campaigns and lead demand generation across B2B and B2C segments
• Coordinate with internal and external stakeholders to align execution across all touchpoints
• Support distributor teams with training, seasonal campaigns, and visual merchandising
• Strategise and set KPIs to measure the performance of key marketing initiatives
• Lead packaging, event marketing, and consumer experience design tailored to regional audiences

Requirements:

• More than 10 years of experience in marketing/branding communication within FMCG, retail industries
• Proven leadership in brand management and multi-channel marketing
• Proficient in digital marketing, including performance marketing and ROI analysis
• Creative mindset with interest in premium beverage products
• Proficient in MS Office Suite
• Business level Japanese and English

About the Company:

A leading force in the premium beverage industry, this global company is known for crafting expertly brewed, naturally bold ginger-based drinks. With a commitment to quality, innovation, and clean ingredients, it continues to grow its presence in Japan while delivering distinctive flavor experiences to consumers worldwide.

Keywords:

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Job Ref: W6RYO6