シニアマーケティングエグゼクティブ/ Senior Marketing Executive

Robert Walters Japan is a leading bilingual recruitment dedicated to driving innovation and excellence in the Japan market. We specialize in Executive Search and Thought Leadership, helping businesses connect with top talent and industry insights. We are seeking a Marketing Executive or Senior Marketing Executive to join our team in Tokyo and elevate our brand presence.

Responsibilities:

• Develop and execute comprehensive ad strategies that achieve sustained growth
• Purchase and set ads across a variety of platforms
• Effectively utilise a variety of analytics & measurement tools (e.g., qualitative and quantitative surveys, ad diagnostics, a/b testing, social media analytics, Google Analytics) to track performance, proactively interpret data, and make strong data-driven decisions to constantly improve results
• Understand and analyse the customer journey, map out new journeys, and create customer profiles for use in ad targeting (must have a deep understanding of customer experience)
• Lead and manage cross-functional projects, agencies, and vendors as a project manager
• Manage ad-related budgets (e.g., ad spend, agency fees, production costs, vendor costs) while optimising costs across multiple channel

Requirements:

• Experience in design and content production within the creative or advertising agency industry
• Experience and deep understanding of creative, ad buying, and ad analysis (both offline & online ads is a major plus)
• Deep knowledge of the Japan market, Japan ad trends, and Japan creative trends
• Strong written and verbal communication skills to effectively convey ideas and strategies
• Experience in design, creative production, or advertising agencies is a plus
• Understanding of Japan UI & UX is a plus
• Native-level Japanese; business-level written and verbal English

Why Join Us?

• Opportunity to shape and drive the marketing strategy for our Japan business
• Work in a global, dynamic, and multicultural environment
• Engage with top-tier organizations and influencers to build impactful marketing campaigns