営業企画マネージャー/ Sales Planning Manager

A global consumer goods company is seeking a Sales Planning Manager. The selected candidate will develop annual sales plans, improve forecast accuracy, manage performance reporting, lead planning processes, and coordinate with Sales, Marketing, Supply Chain, Finance, and eCommerce teams.

Responsibilities:

• Lead annual sales plans by brand and customer, covering volume, revenue, distribution, promotion, shelving, and pricing assumptions
• Align sales plans with Marketing, Supply Chain, Finance, and eCommerce strategies
• Lead sales inputs into budgeting, demand planning, and quarterly business reviews
• Own and continuously improve sales forecasting accuracy for volume and revenue
• Consolidate and analyse Sales inputs including POS, inventory, distribution, market trends, and competitive data
• Conduct monthly performance analysis and identify gaps against targets
• Develop and manage reporting tools including dashboards, pipeline tracking, and customer scorecards
• Lead and develop the Sales Planning team to ensure high-quality execution
• Establish standardised planning processes and improve operational efficiency
• Drive improvements to systems, tools, workflows, and planning outputs
• Partner with Marketing on launch planning, promotions, and pricing alignment
• Coordinate with Supply Chain on demand alignment and service levels
• Work with Finance on budgeting, profitability analysis, and trade spend management
• Ensure adherence to company policies, planning governance, and reporting standards
• Promote disciplined, data-driven decision-making across the organisation

Requirements:

• More than 10 years of experience in FMCG or consumer goods across Sales, Planning, or related functions
• More than 3 years of experience in sales planning, sales operations, or leadership support roles
• Proven track record of achieving sales and business performance targets
• Ability to lead and develop a high-performing planning team
• Strong ownership of planning processes and ability to drive cross-functional alignment
• Ability to influence stakeholders without direct authority
• Understanding of commercial levers including pricing, promotion, distribution, and customer performance
• Advanced analytical capability to interpret POS, forecasts, market trends, and other complex data
• Ability to translate data into actionable insights and business recommendations
• Strong knowledge of forecasting methodologies including baseline, promotion uplift, and seasonality
• Strong focus on improving forecast accuracy and reducing bias
• Strong project management skills across annual planning, forecasting, and quarterly business review cycles

Preferred requirements:

• Experience in multinational or matrix organisations
• Experience in forecasting, trade investment management, and P&L analysis
• Advanced Excel and PowerPoint skills
• Experience with CRM or sales reporting tools
• Business level English

About the Company:

A global consumer products company offering a diverse range of household, personal care and health-related products. With a strong international presence, the company develops and markets everyday products across a variety of consumer categories.

Keywords:

営業企画, セールスプランニング, FMCG, 消費財, 売上予測, 販売計画, 営業戦略, 業績管理, データ分析, 需要予測, 予算管理, 貿易投資管理, P&L分析, CRM, クロスファンクショナル, 求人, 外資系

Job Ref: PNXWXW