カスタマーマーケティングシニアマネージャー/ Customer Marketing Senior Manager

A global luxury consumer company is looking for a Customer Marketing Senior Manager. The selected candidate will lead customer marketing strategy in Japan, translate brand plans into channel-specific activation, strengthen sales and marketing alignment, manage agencies and budgets, and develop team capabilities while protecting luxury brand equity.

Responsibilities:

• Translate annual brand plans into channel-specific activation strategies, customer plans, and investment priorities across On-Trade and Off-Trade
• Develop activation programmes, toolkits, and customer proposals using shopper insights, field feedback, and performance learnings
• Build category, channel, and shopper expertise to generate insights and compelling selling stories for priority key accounts
• Partner with the Commercial Excellence Director and cross-functional teams to develop customer partnerships, joint business plans, and high-impact initiatives
• Track activation and sales performance through KPIs, ROI, and market feedback and recommend actions to improve commercial impact
• Lead cross-functional planning across Marketing, Sales, Finance, Supply Chain, and Consumer Insight to align priorities and support effective execution
• Lead brand visibility initiatives across key accounts, priority channels, and trade events with Marketing and external agencies
• Set and maintain in-store visibility, activation compliance, and luxury execution standards, including Perfect Store guidelines, tools, and training
• Partner with Brand, Finance, Procurement, and Operations to manage budgets, optimise spend, and improve return on activation investment
• Drive continuous improvement by evaluating performance, identifying successful approaches, and embedding learnings into repeatable tools and processes

Requirements:

• More than 5 years of experience in customer marketing, trade marketing, category management, or commercial excellence within premium consumer industries
• Experience in brand marketing, product marketing, commercial planning, or category management, particularly within luxury
• Strong project management experience
• Proven success leading cross-functional activation programmes and managing external agencies or vendors
• Strong commercial acumen, including KPI management, ROI evaluation, and protection of premium brand positioning in trade
• Strong data and performance literacy, including KPI dashboards and ROI analysis tools
• Strong affinity for luxury, lifestyle, hospitality, and premium consumer experiences
• Native level Japanese; business level English

About the Company:

This company operates in the luxury and premium consumer industry, with a focus on brand desirability, customer marketing, and premium consumer experiences. The organisation works across Japan and APAC, connecting global brand strategies with local market execution.

Keywords:

カスタマーマーケティング, トレードマーケティング, カテゴリーマネジメント, 商業戦略, ブランドマーケティング, プレミアム消費財, ラグジュアリーマーケティング, 営業企画, 求人, 外資系

Job Ref: V8158O