フィールドフォースエフェクティブネス/ Field Force Effectiveness

A multinational biopharmaceutical company is seeking a Field Force Effectiveness / CRM Lead, Japan. The successful candidate will lead field force effectiveness initiatives, optimise customer engagement, develop performance insights, and support data-driven commercial and medical operations.

Responsibilities:

• Lead field force effectiveness initiatives to improve productivity, customer engagement and business outcomes
• Define, monitor and analyse KPIs for field activities, call quality, targeting and omnichannel performance
• Support patient identification initiatives through data management, reporting and operational coordination
• Develop dashboards and reports to support field planning and data-driven decision-making
• Lead local CRM-enabled field execution, customer engagement planning and performance management
• Collaborate with Marketing, Sales, Medical and field teams on customer segmentation, targeting and omnichannel engagement plans
• Use CRM and engagement platforms to manage campaigns, track customer interactions and generate actionable insights
• Maintain accurate, high-quality and compliant healthcare professional, account and master data
• Recommend best practices and process improvements to strengthen field force effectiveness and omnichannel operations
• Provide field process support, CRM guidance, training materials and user adoption support
• Coordinate with internal teams and external partners to resolve operational issues and improve field processes
• Work with IT, data teams and external partners to improve CRM systems, reporting tools and data integration

Requirements:

• Bachelor’s degree or above in Business, Life Sciences, Information Systems or a related field
• More than 5 years of experience in Japan’s pharmaceutical or biotechnology industry
• Strong understanding of pharmaceutical commercial operations, field force management, customer engagement and KPI tracking
• Experience using CRM and data reporting platforms for field planning, customer engagement and performance monitoring
• Strong stakeholder management and cross-functional collaboration skills
• Experience managing external vendors and collaborating with global and local teams
• Strong communication skills to engage effectively with local and international stakeholders
• Fluent level Japanese; business level English

Preferred requirements:

• Experience implementing field force effectiveness, omnichannel engagement or commercial excellence solutions in the pharmaceutical or biotechnology industry
• Global work experience

About the Company:

A biopharmaceutical company focused on developing innovative treatments for rare diseases and conditions with significant unmet medical needs. The company advances research and develops medicines designed to improve patients’ health and quality of life.

Keywords:

フィールド フォース エフェクティブネス, CRM 管理, 製薬業界, バイオテクノロジー, 営業企画, コマーシャル エクセレンス, オムニチャネル, 顧客エンゲージメント, データ分析, 営業支援, 顧客セグメンテーション, ターゲティング, ダッシュボード, 医療従事者データ管理, 求人, 外資系

Job Ref: TVL33C