デジタルプロダクトマーケティングマネージャー/ Digital Product Marketing Manager

A renowned medical equipment manufacturer is looking for a Digital Product Marketing Manager. The selected candidate will lead digital product launches, develop market strategies, and drive the adoption of digital solutions.

Responsibilities:

• Plan and manage new product launches, coordinating cross-functional activities and stakeholders
• Analyse market trends, customer needs, scientific developments, and competitor activities to develop localised product positioning and value propositions
• Develop business plans, pricing strategies, sales forecasts, and downstream marketing initiatives to drive product growth and profitability
• Create localised marketing materials, launch campaigns, and clinical evaluation programmes in collaboration with KOLs and business partners
• Manage digital product workflows, documentation, regulatory filings, IFU translations, and product end-of-life activities
• Support sales teams through product training, sales enablement materials, and joint field visits for product demonstrations

Requirements:

• More than 5 years of marketing experience
• More than 3 years of product marketing experience in medical device industry
• Knowledge of SIOP, QMS, and regulatory process
• Proficient in MS Office Suite
• Ability and willingness to travel locally and overseas
• Proficient in written and spoken English and Japanese

Preferred requirements:

• Bachelor’s degree or above
• More than 5 years of marketing experience
• More than 2 years of global position experience
• Experience in project management
• Prior diagnostic imaging or image recording device experience
• Proven digital device and application marketing or sales experience

About the Company:

A company based overseas that specialises in the production of medical equipment. This company develops cutting-edge robotic systems to reduce invasive surgeries and assist with medical-related issues.

Keywords:

マーケティング,キャンペーン,ブランド,PR,広告,プロモーション, 求人, 外資系

Job Ref: 95FL9D