マーケティングマネージャー/ Marketing Manager

An international beverage manufacturing company is looking for a Marketing Manager. The selected applicant will lead the strategic development and pipeline execution of the Ready-to-Drink (RTD) portfolio in Japan, specifically driving the highly anticipated RTD Project.

Responsibilities:

• Own the multi-year RTD roadmap, expanding presence from the core unflavoured highball into a holistic category strategy
• Lead the innovation pipeline from concept development through rapid commercialisation, targeting 12 months end-to-end
• Establish a consistent pipeline of new innovation concepts and manage multiple annual launches to support overall portfolio growth
• Serve as the central partner to Global Brand Teams, Supply Chain, and regional leadership to ensure full operational alignment and resource protection for the core portfolio
• Evaluate and model high-premium opportunities within adjacent segments like Chu-hai and non-core trademarks to capture incremental market value pools
• Oversee the management of A&P budgets, ensuring efficient spend across the portfolio
• Implement post-evaluations of marketing spend and activities to improve future campaigns
• Lead the development and implementation of key campaigns
• Work with marketing and trade teams to adapt campaigns for various channels and customer needs, ensuring KPIs and resources are aligned
• Maintain strict commercial rigour over RTD portfolio health, evaluating product velocity hurdles within the CVS and Supermarket channels to mitigate delisting risks

Requirements:

• More than 7 years of brand management experience in the FMCG or Beverage Alcohol sector in Japan, with deep operational knowledge of the local RTD landscape
• High proficiency in MS Office and standard brand tracking platforms
• Exceptional ability to interpret category data (Intage, IWSR) to synthesise realistic size-of-the-prize valuations and defend premium pricing structures
• Advanced communication skills with a proven track record of influencing cross-functional teams (sales, finance, supply chain)
• Native level Japanese; fluent level written and verbal English

About the Company:

This organisation is a global leader in premium spirits, known for its strong portfolio of internationally recognised brands and a long-standing commitment to quality, craftsmanship, and responsible growth in the Japanese market. With a people-first culture, clear career development paths, and a collaborative international environment, it offers attractive opportunities for job seekers looking to build a long-term career in FMCG, brand management, sales, and corporate functions.

Keywords:

FMCG, 消費財, 食品飲料, マーケティング, 外資系

Job Ref: ASGAT4