ブランドマネージャー/ Brand Manager

An international consumer goods organisation is looking for a Brand Manager. The selected candidate will lead brand strategy, Go-to-Market execution, integrated marketing communications, and customer experience initiatives to drive sustainable business growth.

Responsibilities:

• Shape brand and product strategies to strengthen brand equity and commercial performance
• Drive Go-to-Market initiatives for new product launches, existing products, and brand campaigns
• Build integrated marketing plans around target audiences, value propositions, channels, and customer experiences
• Deliver cohesive brand communications across digital, social media, communities, events, training, and physical touchpoints
• Translate market trends, customer insights, competitive intelligence, and business data into growth opportunities
• Oversee launch readiness, budgets, timelines, execution quality, and alignment across local, regional, and global teams

Requirements:

• Experience planning and overseeing end-to-end Go-to-Market execution for new product launches, existing product initiatives, and brand campaigns
• Understanding of brand marketing principles and marketing strategy
• Knowledge of brand strategy, Go-to-Market execution, and integrated communication
• Skilled in developing and executing marketing strategies for assigned brands and products to maximise brand equity and business performance
• Native level Japanese; business level English

About the Company:

An international consumer goods organisation with widespread marketing and distribution operations, this company has achieved global success through its innovative business model. Continuing to expand its reach, this organisation is a global leader and a renowned name in its field.

Keywords:

マーケティング,キャンペーン,ブランド,PR,広告,プロモーション, 求人, 外資系

Job Ref: YN60B5