アシスタントブランドマネージャー/ Assistant Brand Manager

A global luxury beverage brand is seeking an Assistant Brand Manager. The selected candidate will execute marketing activations, enhance brand desirability, and drive consumer engagement. This is a hybrid setup role.

Responsibilities:

• Plan and execute BTL marketing activities, including seasonal activations, events, and promotions
• Manage POS materials, product placement, and documentation to maximise brand presence
• Support on-premises activations by creating and executing strategies for top POS accounts
• Enhance off-premises visibility and sales through strategic planning and execution
• Conduct reports and analyses to evaluate sales performance and marketing effectiveness
• Collaborate cross-functionally with internal teams and manage logistics, including POSM and purchase orders

Requirements:

• Bachelor’s degree or above
• Experience in brand marketing and office operations
• Passion for luxury brands and lifestyle industries
• Native level Japanese; proficient in English

About the Company:

A leading luxury beverage company in Japan, it specialises in the import, marketing, and distribution of premium wines and spirits. With a strong portfolio of globally renowned brands, it delivers exceptional experiences to consumers through innovation and expertise in the industry.

Keywords:

ブランドマーケティング, プロモーション, BTLマーケティング, ラグジュアリーブランド, セールスアクティベーション, POSM管理, 消費者エンゲージメント, 求人, 外資系

Job Ref: DGKLGY