マーケティンググループリーダー/ Marketing Group Leader

An international engineering and technology company is looking for a hands-on Marketing Group Leader. The successful candidate will shape a strategic and measurable marketing approach, connect Marketing with Sales and business priorities, strengthen digital marketing, and coordinate with global marketing teams. This is a hybrid setup role.

Responsibilities:

• Lead and develop the Marketing team, build capabilities, set priorities and establish effective ways of working
• Translate business priorities into focused marketing plans with target audiences, channels, objectives and KPIs
• Work with business unit and Sales leaders to strengthen customer engagement, lead generation and growth
• Own and execute key marketing projects including trade fairs, exhibitions, campaigns and strategic initiatives
• Develop digital marketing through digital channels, CRM, lead automation and performance data
• Leverage global marketing expertise, tools and content and adapt them effectively for the Japanese market
• Coordinate with business unit managers, Sales leaders and global marketing teams across Japan
• Manage marketing activities across Kanagawa, Ibaraki and other locations in Japan as required

Requirements:

• Strong marketing experience, preferably in a B2B environment
• Proven leadership experience through people management, project leadership or significant cross-functional responsibility
• Strong business orientation and ability to connect Marketing with commercial priorities
• Hands-on mentality and willingness to personally lead and execute marketing activities
• Experience in industrial or technology markets, digital marketing, CRM, lead generation, marketing automation or working closely with Sales
• Ability and willingness to travel domestically as required
• Business level Japanese and English

Preferred requirements:

• Proven people-leadership experience
• Strong leadership capabilities with potential to take on a people leadership role

About the Company:

A global engineering and technology company specialising in drive and control technologies for industrial and mobile applications. The company provides automation, hydraulics and motion solutions that support efficient and advanced manufacturing and machinery.

Keywords:

マーケティング, B2B マーケティング, デジタル マーケティング, CRM, リード ジェネレーション, マーケティング オートメーション, 営業 連携, チーム マネジメント, 事業 戦略, 産業 技術, 求人, 外資系

Job Ref: EFFZSY