DTCリード/ DTC Lead

A renowned manufacturing company is looking for a DTC Lead. The selected applicant will be responsible for driving DTC sales and profitability through the development and execution of the Japan DTC strategy.

Responsibilities:

• Drive DTC sales, profitability, and ROI
• Develop and execute online growth strategies
• Manage DTC platforms and optimise website performance
• Drive customer lifetime value (CLTV) through acquisition, retention, CRM, and subscription programs
• Manage SEO, paid media, content, and promotional campaigns
• Monitor KPIs and provide actionable business insights
• Collaborate with HQ teams, agency partners, and local stakeholders

Requirements:

• Bachelor's degree or above
• More than 5 years of relevant experience in DTC, eCommerce, or digital marketing, with a proven track record of delivering business results
• Experience in target shopper identification, insight-driven segmentation, and promotion planning
• Strong understanding of DTC or eCommerce, digital media, advertising, creative development, and CRM
• Experience executing marketing initiatives aligned with brand guidelines and marketing calendars
• Business level Japanese and English (TOEIC 800+ is preferred)
  

Preferred Requirements:

• Experience in beverage, FMCG, kitchenware, or home appliance categories

About the Company:

A unique global company that specialises in the production and delivery of water products, this organisation has a rich history and continues to expand its global presence in the beverage market. Headquartered overseas, the company’s products are sold in countries across the globe.

Keywords:

Eコマース, デジタル, メディア, マーケティング, 小売, 外資系

Job Ref: G7C6ZP