データ分析・顧客体験戦略マネージャー/ Data Driven Experience Manager

An international cosmetics and consumer products company is looking for a Data Driven Experience Manager. The successful candidate will drive first- and second-party data acquisition, scale best practices, translate data into growth strategies, oversee DDX governance and CRM systems, and develop the local DDX community.

Responsibilities:

• Implement and operationalise the country DDX strategic framework with a focus on first- and second-party data acquisition
• Execute a collaborative DDX roadmap across all divisions
• Consolidate best practices and develop templates for high-performing consumer journeys
• Drive operational efficiency and business impact through the Share & Scale agenda
• Partner with Analytics, CMI and Brand site teams to centralise and standardise KPIs
• Translate complex data into actionable growth strategies, audience activation and optimised consumer journeys
• Oversee DDX governance and ensure compliance with data privacy requirements
• Manage CRM vendor relationships and oversee the stable operation of core CRM systems
• Lead and empower the local DDX community through knowledge exchange and upskilling opportunities

Requirements:

• Proven CRM experience within the cosmetics industry or a similar consumer-centric sector
• Operational knowledge of MarTech tools, particularly Salesforce Marketing Cloud, CDP and the LINE ecosystem
• Strong data literacy and ability to interpret complex data and translate insights into actionable business strategies
• Exceptional project management skills with the ability to manage multiple projects and prioritise tasks effectively
• Fundamental knowledge of personal information protection and data privacy regulations
• Superior communication and presentation skills with the ability to simplify complex issues and influence cross-functional stakeholders
• Business level English and Japanese

Preferred requirements:

• Experience in both online and offline channel CRM
• Experience in FMCG, luxury, beverage, automotive or similar industries
• Solid stakeholder management skills

About the Company:

A global beauty and cosmetics company offering a diverse portfolio of skincare, haircare, makeup and fragrance products. With a strong presence in Japan, the company combines beauty innovation, research and consumer insights to develop products for customers worldwide.

Keywords:

データ ドリブン マーケティング, マーケティング オートメーション, 顧客 データ, データ プライバシー, 消費者 エクスペリエンス, デジタル トランスフォーメーション, 求人, 外資系

Job Ref: 38BYPC