カスタマーアクティベーションマネージャー/ Customer Activation Manager

An international tyre manufacturer is seeking a Customer Activation & Channel Development Manager. The successful candidate will lead channel strategy and customer activation across Japan and Korea, driving sales effectiveness, market coverage and cross-functional collaboration.

Responsibilities:

• Develop and execute channel strategies across distributors, direct retail, e-commerce, 4S and modern trade in Japan and Korea
• Partner with country sales teams and key customers to identify growth opportunities and improve channel performance
• Monitor channel performance, customer productivity, market coverage and activation effectiveness
• Use market insights, customer feedback and performance analytics to improve customer engagement and sales execution
• Coordinate with Sales, Marketing, Revenue Management, Supply Chain and country teams to execute channel strategies and customer activation priorities
• Drive capability development, governance and best-practice sharing across Japan and Korea while considering local market requirements

Requirements:

• 7-12 years of experience in customer activation, event management, shopper marketing or related marketing or commercial functions
• Proven experience managing end-to-end customer engagement programmes, including events, activations or experiential marketing initiatives
• Strong experience working in cross-functional, multi-stakeholder environments, preferably within multinational or regional organisations
• Experience managing external agencies, vendors and budgets
• Strong project management skills and ability to manage multiple priorities under tight deadlines
• Data-driven approach with the ability to measure impact and improve programme effectiveness
• Fluent level Japanese and English

Preferred requirements:

• Proficient in Korean

About the Company:

A global tyre manufacturer specialising in innovative tyre solutions for passenger vehicles, commercial fleets and motorsports, with a strong focus on safety, performance and mobility. Employees benefit from career growth, professional development and opportunities within an innovative and internationally connected workplace.

Keywords:

チャネル戦略, 顧客活性化, チャネル開発, 販促企画, ショッパーマーケティング, イベント企画, 顧客エンゲージメント, 営業推進, 市場分析, クロスファンクショナルマネジメント, 求人, 外資系

Job Ref: LX4O9S