プロダクトマネージャー/ Product Manager

An international eye care and vision care company is seeking a Product Manager, Contact Lens Marketing. The successful candidate will develop and execute product and brand strategies, lead marketing communications, manage product portfolios and drive sales growth and profitability.

Responsibilities:

• Develop strategies to expand business share in the contact lens market
• Analyse market trends, retailers, competitor products and communication activities to develop and execute channel-specific brand strategies
• Evaluate product features and SKU variations to optimise pricing, communication assets and product portfolios
• Lead new product development projects
• Define and manage brand architecture and key messaging to strengthen brand value
• Establish and manage brand guidelines and tone of voice across clinical, retail, digital and media touchpoints
• Drive brand endorsement among Eye Care Professionals (ECPs) to achieve business and marketing objectives
• Monitor marketing KPIs and develop effective communication strategies
• Develop brand messaging to strengthen brand positioning
• Provide creative direction and lead agencies and production partners in delivering marketing campaigns
• Enhance brand awareness and equity through integrated marketing activities
• Develop and execute communication strategies tailored to different sales channels
• Plan, execute and review annual and monthly communication and promotional programmes across digital and in-store channels
• Manage P&L to achieve planned Average Retail Price (ARP), gross margin and EBITA targets
• Collaborate with STO, Medical Affairs and Sales teams to align sales and marketing strategies
• Maintain appropriate pricing through market research, cost analysis, volume forecasting and cost estimation for customised products
• Prepare short- and long-term sales forecasts, reports and analytical materials for internal and external stakeholders
• Establish KPIs and conduct performance analysis

Requirements:

• Bachelor’s degree or above related to Marketing (MBA)
• 3-7 years of marketing experience, including product development experience
• Experience in marketing communications within the manufacturing industry
• Previous experience as a Brand Manager in a multinational organisation
• Experience in OTC marketing within the pharmaceutical, consumer goods or cosmetics industries
• Proven track record in brand positioning and strategy development
• Ability to translate quantitative data and qualitative insights into clear brand narratives and strategic action plans
• Deep understanding of product characteristics
• Business level English

About the Company:

A global healthcare company specialising in eye health products and vision care solutions. The company develops, manufactures and distributes a wide range of products, including contact lenses, lens care solutions, ophthalmic medicines and eye care devices, with a strong focus on innovation, research and improving people's vision and eye health.

Keywords:

コンタクトレンズ, マーケティング, ブランド戦略, 商品開発, ブランドマネジメント, マーケティングコミュニケーション, 市場分析, 販売促進, 眼科医療, 求人, 外資系

Job Ref: CR8KJ7