アシスタントブランドマネージャー/ Assistant Brand Manager

An international personal care company is seeking an Assistant Brand Manager. The successful candidate will develop brand strategies, innovation plans, product launches and creative campaigns, while managing budgets, tracking market performance and collaborating with cross-functional teams and external partners. This is a short-term contract role.

Responsibilities:

• Develop short-term and mid-to-long-term brand strategies and plans
• Lead innovation development, including consumer insight research, concept development, project management and claims alignment
• Manage product launch plans, packaging design, artwork and creative development
• Oversee key visual (KV), TV commercial (TVC) and web movie development
• Lead brand activation and cross-functional execution
• Collaborate closely with Japan Marketing, JAID, COM/TM, Sales, Supply and Finance teams, as well as the North America Marketing team
• Manage brand budgets efficiently and effectively
• Track and analyse in-market performance, providing reports and recommending corrective actions
• Manage cross-functional projects to support brand growth and business objectives
• Build and maintain strong relationships with media, creative and design agencies, suppliers and other external partners
• Manage internal stakeholders and external agency relationships

Requirements:

• Bachelor’s degree or equivalent in Marketing, Business, Commercial, Communication or a related field
• More than 5 years of operational experience in brand management
• Experience in personal care product innovation and development through to market launch
• Knowledge of media, communications and retail
• Experience managing relationships with third parties, including advertising, creative and design agencies
• Experience in brand strategy development and activation leadership with cross-functional execution
• Experience in in-market performance tracking, analysis and reporting
• Experience in cross-functional project management
• Skills in packaging artwork design development and packaging and creative claims development and management
• Knowledge of key visual and creative development
• Consumer-centric and purpose- and vision-driven mindset
• Highly self-motivated, with the ability to drive change in a global organisation with minimal supervision
• Excellent interpersonal, oral and written communication skills
• Ability to work with stakeholders at all organisational levels and across different regions
• Proficiency in MS Office Suite, SAP and Ariba
• Ability and willingness to travel as required

Preferred requirements:

• Experience in the personal care or cosmetics industry
• Experience in the FMCG industry
• Fluent level Japanese and English

About the Company:

A leading personal care company specialising in shaving and grooming products, offering innovative razors, blades and skincare solutions for men and women. Employees benefit from career growth, professional development and opportunities within a consumer-focused and internationally connected workplace.

Keywords:

ブランドマネジメント, ブランド戦略, マーケティング戦略, 商品開発, 新商品開発, 製品ローンチ, パッケージデザイン, 広告制作, 消費者インサイト, 求人, 外資系

Job Ref: 2U0ZGT