アシスタントブランドマネージャー/ Assistant Brand Manager

An international food manufacturing company is looking for an Assistant Brand Manager. The selected candidate will support brand strategy, product innovation, marketing activations and business performance management.

Responsibilities:

• Develop and execute brand and innovation plans based on consumer insights, market trends and business objectives
• Manage product innovation and renovation projects from concept to launch, coordinating product development, packaging, messaging and compliance
• Collaborate with Sales, R&D, distributors, co-manufacturers and agencies to deliver product launches and integrated marketing initiatives
• Execute brand activations, partnerships and consumer-facing campaigns across relevant channels and touchpoints
• Monitor brand performance, market trends, competitive activities and marketing KPIs to identify growth opportunities and improve results
• Support P&L and marketing budget monitoring, evaluate investment effectiveness and assist Sales and Trade Marketing with category reviews and retailer presentations

Requirements:

• More than 3 years of experience in marketing or brand management
• Experience in product marketing, product development, and innovation projects
• Prior experience in B2C marketing or marketing of consumer products
• Excellent project management skills
• Proficient in Japanese and English

Preferred requirements:

• Experience in the FMCG (Fast-Moving Consumer Goods) or Food & Beverage industry
• Prior experience in brand marketing (brand communications and consumer-facing initiatives)
• Proven experience collaborating with cross-functional teams, including Sales and other departments
• Previous experience working in a multinational company or a global environment

About the Company:

An international food manufacturing company dedicated to delivering high-quality, delicious, and innovative dairy products. The company aims to enrich the dining experience while embracing sustainability and fostering a positive impact on the environment and communities it serves.

Keywords:

マーケティング,キャンペーン,ブランド,PR,広告,プロモーション, 求人, 外資系

Job Ref: SN62CJ