Digital Marketing Jobs
We recruit marketing professionals for both permanent and contract roles across Japan. With strong networks in Tokyo and Osaka, we support multinational firms, large corporations, and SMEs in the commerce and industry sector. We also partner with public sector organisations. Our roles are tailored for skilled professionals who speak Japanese and are seeking marketing opportunities in Japan’s key business hubs.
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Jobs
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Salary: Negotiable based on experience
Location: Tokyo
Date Posted: 22 July 2025
A global payment solutions provider is searching for a Marketing Specialist. The chosen candidate will be formulating both strategic and tactical plans aimed at generating demand and driving revenue growth.
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Salary: ¥8,000,000 - ¥11,000,000 per annum
Location: Tokyo
Date Posted: 21 July 2025
A global logistics company is looking for a Digital Marketing Specialist. The selected candidate will develop and execute data-driven marketing strategies across Japan and Taiwan to drive customer engagement.
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Salary: Negotiable based on experience
Location: Tokyo
Date Posted: 18 July 2025
A multinational eCommerce company is hiring a Marketing Analyst/Scientist. The selected candidate will analyse campaign performance, customer behavior, and market data to inform marketing strategy and drive growth. This is a contract role.
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Salary: Negotiable based on experience
Location: Tokyo
Date Posted: 18 July 2025
Robert Walters Japan is a leading talent advisory and specialist recruitment firm. We specialise in Executive Search and Thought Leadership, helping businesses connect with top talent and industry insights. We are seeking a Marketing Executive or Senior Marketing Executive to join our team in Tokyo and elevate our brand presence.
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Salary: ご経験により相談可能
Location: Osaka
Date Posted: 18 July 2025
空港の管理・運営をする民間企業にて、中国本土のインバウンド層をターゲットとしたマーケティング担当の募集です。WeChat、Weibo、RedbookなどといったSNSの運用やKOLを活用したマーケティング施策の企画・実施を行っていただきます。ビジネスレベルの中国語力をお持ちの方にご活躍いただけます。勤務地は大阪府となります。
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Salary: ¥7,000,000 - ¥15,000,000 per annum
Location: Tokyo
Date Posted: 8 July 2025
有名アニメーション・ゲームのオフィシャルショップ運営会社にて、ECマーケティング担当の募集です。EC販促・デジタルマーケティング戦略の立案・実行をご担当いただきます。企画〜実行〜改善まで一貫した施策経験をお持ちの方はご活躍いただけます。
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Salary: Negotiable based on experience
Location: Tokyo
Date Posted: 7 July 2025
A global restaurant franchise company is looking for a Digital Experience Operations Lead. The selected candidate will drive initiatives to enhance customer experience, loyalty, and digital sales performance.
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Salary: ¥6,000,000 - ¥9,000,000 per annum
Location: Tokyo
Date Posted: 29 June 2025
A global cosmetics company is seeking a Social Media/Community Management Coordinator. The selected candidate will be responsible for developing strategies and managing campaigns across social media platforms.
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Salary: ¥7,000,000 - ¥9,000,000 per annum
Location: Tokyo
Date Posted: 29 June 2025
An international beauty brand is looking for a Digital PR Manager. The selected candidate will lead KOL activations and manage social media campaigns to maximise brand visibility and engagement.
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Salary: ¥7,000,000 - ¥15,000,000 per annum
Location: Tokyo
Date Posted: 27 June 2025
日本の大手金融グループにてデジタルマーケティング担当の募集です。市場調査・顧客調査・事業企画・認知施策等などといったマーケティング戦略の企画および立案などをお任せいたします。施策を企画書としてまとめ、決裁者に承認を取った経験をお持ちの方にご活躍いただけます。
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What are the current trends in Japan’s digital marketing job market?
Digital marketing in Japan is evolving rapidly as businesses prioritise data-led strategies and online performance. There’s growing focus on marketing automation, omnichannel customer journeys, and platform-specific campaigns tailored for Google, LINE, Yahoo! Japan, and TikTok. Companies are also exploring AI tools for personalisation and campaign optimisation. Demand is increasing for talent that can balance creative execution with measurable results. -
Which digital marketing roles are in demand in Japan right now?
Digital marketing roles related to paid media, SEO/SEM, CRM, and social media are seeing strong demand. Businesses are expanding their digital teams to strengthen customer acquisition, retention, and engagement across multiple channels. Specialists in data analytics, content performance, and cross-border digital strategies are particularly valued in international firms and high-growth tech sectors. -
Which certifications are important for digital marketing roles in Japan?
Popular certifications include Google Ads, Google Analytics (GAIQ), Meta Blueprint, HubSpot Marketing, and Salesforce Marketing Cloud. These reflect proficiency in campaign management, automation, and analytics. For roles involving Japanese-language campaigns or client communication, JLPT N2 or N1 is often required by employers. -
What’s the average salary for digital marketing professionals in Japan?
The average salary for digital marketing roles ranges from ¥3.5M to ¥18M annually. Entry-level positions typically offer ¥3.5M–¥6M, mid-level roles fall around ¥6M–¥10M, and senior-level professionals with strategic or regional responsibilities can earn ¥10M–¥18M. Salaries tend to be highest in Tokyo and Osaka, especially within global companies and digital-first industries. Download our free Salary Survey Guide to uncover the latest insights on salaries and hiring trends across Japan’s dynamic job market.