Marketing Executive/Senior Marketing Executive

Robert Walters Japan is a leading talent advisory and specialist recruitment firm. We specialise in Executive Search and Thought Leadership, helping businesses connect with top talent and industry insights. We are seeking a Marketing Executive or Senior Marketing Executive to join our team in Tokyo and elevate our brand presence.

Responsibilities:

This role supports the entire Japan Marketing Team across the 360-marketing mix including public relations and media, events, creative, CSR, social media, email, and crisis communication, to implement the annual marketing plans with the key goal of delivering high-quality leads that generate real results. The executive will also have the opportunity to develop the marketing strategy and marketing execution for critical verticals such as ICM, Advisory, and Executive Search as well as specific consultant divisions.

In general, activities will cover the following:

• Public relations:
  • Liaise with media through media visits, press seminars, press conferences, round tables, and interviews
  • Work with the editorial and PR specialist to leverage corporate brand awareness in local national and international press.
  • Increase the profile of nominated divisions or verticals within trade and national press as appropriate.

• Explore new ideas and concepts that improve the team performance
• Support a varied and diverse events schedule that includes hospitality, internal events, sponsorship campaigns through to thought leadership seminars and breakfasts/lunches (from planning to execution and on the day support)
• Build and maintain relationships with suppliers to ensure preferential rates
• Stakeholder management: Co-ordinate closely with the management team across divisions to build relevant invitee lists and ensuring the calibre of attendees is strong
• Work with a market-leading automation platform, delivering multi-step email marketing campaigns, measuring results and implementing learnings into new campaigns
• Support in the management of client paid and corporate advertising (local, national and international press and trade publications) from booking to artwork production.
• Support the team to produce regular high-quality content, including researching topic ideas, copywriting and publishing finalised copy (e.g. on website or sending to print), including on social media. This includes subjects like career advice, research, recruitment market updates, analysis and corporate collateral.
• Help to deliver large scale campaigns within a set timescale and within brand to a successful conclusion
• Deliver online marketing campaigns to support candidate and client retention and attraction strategies (including delivery of e-marketing campaigns, reporting on results and implementing insights into new campaigns)
• Produce marketing collateral (including production of brochures, surveys, flyers, white papers) to underpin the delivery of the marketing plan.
• Use a CMS system to publish content to the Robert Walters website and leveraging SEO Strategy to enhance our ranking on search engines
• Use marketing reporting tools to analyse marketing campaign performance, ROI and company performance, including Google Analytics and Power BI
• Assist the job board team with job board and posting related tasks on occasio
• Reply and respond to candidate and client inquiries
• Work with the entire Team to ensure all projects are completed on time and within budget
• Deliver ad-hoc marketing projects as specified by the Marketing Director

Requirements:

• Proven experience in marketing or related fields in Japan
• Strong project management skills with the ability to lead initiatives from strategy to execution
• Ability to manage multiple stakeholders across different functions and cultural backgrounds
• Native-level Japanese and near-native English proficiency

Why Join Us?

• Opportunity to shape and drive the marketing strategy for our Japan business
• Work in a global, dynamic, and multicultural environment
• Engage with top-tier organizations and influencers to build impactful marketing campaigns