- Jeremy Sampson, CEO North East Asia & Greater China
Inspired by a child’s toy building blocks, the UK Pavilion is modern, innovative and uniquely British.
The pavilion's story is about the little ideas that have the power to combine into world-changing innovations. Every idea, just like every simple building block, has the potential to grow into something great.
The UK Pavilion celebrates the UK’s openness, inclusivity and partnership across the world – showing their pride in the diversity of its ideas, cultures, and perspectives. The UK is a country where the world’s problem solvers come together to tackle the biggest global challenges, and we’d love you to join us in building the future in Osaka.
From the invention of the steam train to the world’s first carbon-neutral spaceport, the UK Pavilion will showcase Great Britain and Northern Ireland as a place of opportunity, where we welcome the world's brightest minds to come together and build solutions to the biggest global challenges.
Visitors will be taken on an immersive journey through the past, present and future of great British innovation.
Beyond the boundaries of the Expo site, the UK will leave a legacy of renewed and strengthened ties with Japan to create a healthier, more sustainable world where people and the planet can thrive.
PIX is here to accompany you on your journey through the UK Pavilion and make it unforgettable!
Just like individual pixels coming together on a screen, creating endless combinations of images, PIX loves to transform into different inventions, - demonstrating how ideas come together, grow, and evolve.
Get ready to embark on a remarkable adventure with PIX, where every step is an opportunity to learn, laugh, and marvel at the wonders of the UK Pavilion!
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