DTCアシスタントマネージャー/ Assistant DTC Manager

An international electronics technology company is looking for an Assistant DTC Manager. The selected candidate will plan and execute DTC and e-commerce marketing initiatives, manage merchandising and online store activities, build customer relationships, and analyse online traffic and sales performance.

Responsibilities:

• Manage business merchandising and marketing activities
• Build and maintain relationships with existing customers, including wholesalers and retailers, and formulate and execute sales strategies through these customers
• Lead a wide range of digital marketing initiatives, including SEO and SEM
• Test and analyse marketing performance
• Develop new content and regularly refresh existing content
• Manage the e-commerce site and online store
• Analyse online traffic and sales data and apply insights to marketing initiatives
• Collaborate with cross-functional teams and partners
• Convey complex issues clearly and concisely
• Communicate smoothly with designated contacts at headquarters
• Empathise with others, positively influence those around you through dialogue, and boost motivation

Requirements:

• 2-5 years of practical work experience in any industry
• Knowledge of e-commerce marketing strategies and techniques
• Proficiency in SEO and SEM techniques
• Analytical skills to interpret online traffic and sales data and apply insights to initiatives
• Knowledge of Amazon Seller/Vendor and Shopify, as well as operational management experience
• Practical experience or knowledge of e-commerce platforms and in-house e-commerce sites
• Proficient in English

Preferred requirements:

• Experience in sales or account management

About the Company:

A global lighting technology company specialising in portable LED lighting solutions, including flashlights, headlamps, work lights and lanterns. With German engineering and design at its core, the organisation develops durable and innovative lighting products for everyday, outdoor, sports and professional applications.

Keywords:

DTCマーケティング, Eコマースマーケティング, デジタルマーケティング, オンライン販売, ECサイト運営, マーチャンダイジング, コンテンツマーケティング, 求人, 外資系

Job Ref: PIFDK1