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フランチャイズマネージャー/ Franchise Manager

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A multinational FMCG company is searching for a Franchise Manager. The selected applicant will be responsible for delivering AOP plans and achieving growth targets while acting as the main point of contact in managing relationships with partners.

Responsibilities:

  • Lead the partnership and relationship with the bottling partner to develop, align, influence, and execute AOP plans to ensure delivery of annual volume targets
  • Lead reporting and performance analysis, tracking overall business performance against strategy and adjusting plans and investments as necessary
  • Own the A&M budgets for Japan and drive optimal spending, with close tracking and monitoring of all to-date spends and P&L accountability in consultation with the GM
  • Maintain a strong relationship with the bottling partner through effective communication, stakeholder management, and continuous efforts to add value and build trust and confidence
  • Lead JBP with the bottling partner to develop market strategies that ensure sustainable and profitable growth in Japan, with support from internal functions
  • Work closely with the bottling partner to plan and deliver marketing and sales promotional activities across all retail and AFH channels
  • Support the bottling partner in building capabilities through sharing best practices and close collaboration, leveraging strengths and resources within the system
  • Develop product innovations to strengthen the portfolio and support sustainable business growth

Requirements:

  • Bachelor's degree or above in a related field
  • More than 12 years of extensive sales or marketing experience in an FMCG environment
  • More than 5 years of managerial experience
  • Thorough understanding of the Japan market (consumer, category, channel, customer)
  • Strong interpersonal, presentation, and influencing skills
  • Excellent communication and relationship-building skills at all levels of the organisation
  • Fluent level Japanese and English

Preferred Requirements:

  • Experience in franchise business model

About the Company:

A food & beverage company, this global giant has built a strong foothold in all major markets and specialises in the development, production, and distribution of a wide range of classic and unique beverages. With revenues in the billions and an impressive product portfolio, this is an excellent brand to join.

Keywords:

FMCG, 販売, マーケティング, 経営, 外資系

Job Ref: 1FD7C1

Contract Type: Perm

Specialism: Sales

Focus: Consumer

Industry: FMCG

Salary: ¥14,000,000 - ¥18,000,000 per annum

Workplace Type: On-site

Experience Level: Senior Management

Language: Japanese - Native

Second Language: English - Native

Location: Tokyo

Job Reference: 1FD7C1-F3773F47

Date posted: 23 May 2026

Consultant: Samantha Farquharson

Phone number: +81345701642

samantha.farquharson@robertwalters.co.jp

Samantha Farquharson

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