戦略的収益管理/ Strategic Revenue Management

A leading global food and consumer goods company is seeking an SRM (Strategic Revenue Management) Manager. The successful candidate will drive profitable business growth through pricing optimisation, trade investment management, portfolio strategy and data-driven commercial planning.

Responsibilities:

• Execute market-level SRM strategies aligned with business objectives and growth priorities
• Drive pricing strategy, promotional effectiveness, trade architecture, mix management and portfolio optimisation
• Identify growth opportunities across channels, customers, categories and geographies
• Implement pricing frameworks and governance processes based on market, customer and competitive dynamics
• Lead financial modelling and scenario analysis to evaluate pricing opportunities and maximise price realisation
• Develop trade investment strategies and evaluate promotional effectiveness to maximise ROI
• Optimise promotional spending across customers, channels and activation programmes
• Develop channel- and customer-specific trade architecture, including pack-price structures and price-to-shelf positioning
• Optimise product assortment and portfolio mix to improve revenue, profitability and consumer relevance
• Translate market, customer, shopper and competitor data into actionable business insights
• Develop and maintain SRM dashboards and monitor key performance indicators
• Partner with Finance and Commercial teams to establish KPIs and delivery plans supporting business unit P&L targets
• Support annual and strategic business planning through data-driven recommendations
• Lead cross-functional initiatives to improve revenue, margins and customer profitability
• Drive continuous improvement to support sustainable growth and operational efficiency

Requirements:

• Bachelor’s degree or above in Business, Commerce, Economics, Marketing, Finance or a related discipline
• 8-10 years of experience within FMCG, Consumer Goods, Food and Petcare, Confectionery, Snacking or related industries
• Proven experience in Strategic Revenue Management, Commercial Finance, Category Leadership, Sales Strategy, Trade Marketing or Customer Development
• Demonstrated success in delivering pricing, trade investment, portfolio and profitability initiatives
• Experience influencing senior stakeholders within cross-functional and matrix organisations
• Strong knowledge of pricing strategy, promotion optimisation, trade investment and portfolio management
• Proficiency in financial modelling, business case development and profitability analysis

Preferred requirements:

• MBA or advanced degree

About the Company:

A global food manufacturing company specialising in breakfast cereals, snacks and convenient food products. The company offers a diverse portfolio of consumer food brands, focusing on product quality, nutrition and innovation to provide convenient and enjoyable food options for consumers worldwide.

Keywords:

戦略的レベニューマネジメント, 価格戦略, 収益最適化, 販促効果分析, トレードマーケティング, 投資管理, ポートフォリオ最適化, 商品構成最適化, 財務分析, データ分析, 求人, 外資系

Job Ref: 9C4C0E