顧客マーケティング担当/ Customer Marketing Assistant Manager

A global FMCG company is looking for a Customer Marketing Assistant Manager. The selected applicant will lead the planning for merchandising and visibility at assigned channel points of sale, overseeing the entire process from initial planning to execution.

Responsibilities:

• Understand marketing strategy, contribute to annual and monthly business plans, and collaborate with the marketing team to develop and propose sales initiatives for assigned channels
• Support the marketing team in planning and developing BBI activation initiatives, proposing better solutions as needed
• Deliver all necessary information and materials related to marketing strategy programs, promotions, and products to the sales team to support sales negotiations in assigned channels
• Develop sales presenters with strong conceptual selling stories based on shopper insights and market trends
• Create clear guidelines for efficient business planning and lead internal training on sales tool usage
• Plan and execute visibility operations, and report the results
• Manage POSM and all means of Customer Marketing-led in-store visibility in assigned channels, including local production, in-store events, and promotions, including agency briefings, site surveys, schedule and budget management, and oversight through delivery
• Ensure efficient and effective vendor management
• Manage POSM tool inventory, develop allocation plans for the sales team, and adjust or reallocate as needed
• Deliver various reports and presentations for strategic planning and market analysis, including sales, effective tools, and activations
• Review in-store activations in the assigned channels, both quantitatively and qualitatively
• Engage proactively in communication within the team and across departments
• Manage daily logistics operations, including POSM, products, and other related materials

Requirements:

• 1-3 years of experience in marketing, trade marketing, or sales (off-premises and on-premises experience welcome)
• Strong communication skills
• Good analytical skills
• Native level Japanese; business level English

About the Company:

One of the world’s leading distributors of luxury wines and spirits. Operating a diverse range of premium quality brands, this company continues to be a market leader.

Keywords:

マーケティング, 営業, 消費財, FMCG, 外資系

Job Ref: PIJ131