シニアマーケティングマネージャー/ Senior Marketing Manager

A global leader in the fishing tackle industry is seeking a Japan and Korea Senior Marketing Manager. The successful candidate will lead regional marketing strategy, manage budgets and brand campaigns, oversee digital advertising and SEO, coordinate marketing assets, and drive performance reporting across Japan and Korea.

Responsibilities:

• Develop consumer-led marketing plans across Japan and Korea, including strategic brand campaigns
• Lead marketing team activities and manage budgets
• Develop and execute digital advertising strategies for new products and brand campaigns across Meta and Google Ads
• Coordinate with external vendors to ensure high-quality product photography is delivered on time and within budget
• Lead the maintenance of A+ content standards across brand marketing websites
• Create digital asset packs for products, social media, and websites to support retailer access to campaign materials
• Compile monthly marketing performance data from digital and social media analytics platforms and reporting tools
• Manage competing priorities and execute marketing operations in a fast-paced environment
• Develop in-depth knowledge of brand positioning, digital channel strategies, regional markets, product categories, retail channels, consumer segments, and competitor positioning
• Influence external stakeholders and collaborate with cross-functional teams

Requirements:

• More than 7 years of experience in marketing management within the fishing or outdoor category, with a strong preference for fishing industry experience; consumer goods experience with deep category knowledge is also considered
• Experience working in a global business environment and collaborating cross-functionally with Product, Sales, Logistics, and leadership teams
• Strong product knowledge and experience related to fishing
• Comprehensive knowledge of MS Office Suite, Adobe Photoshop, Illustrator, and SAP
• Comprehensive knowledge of digital marketing, including Meta Suite, Google Ads, and AI advertising
• Comprehensive knowledge of the Shopify platform, related software such as Matrixify, and integration with SAP
• Experience building and optimising B2B platforms to meet customer requirements
• Possess a valid authorisation to live and work in Japan
• Proficient in English (TOEIC 900+)

Preferred requirements:

• Knowledge of project management software, preferably Asana
• Passion for fishing and sound knowledge of the fishing industry

About the Company:

A global fishing tackle company offering a wide range of fishing equipment, accessories and outdoor products. The company develops products for recreational anglers and fishing enthusiasts, combining product innovation with a passion for fishing.

Keywords:

マーケティング マネジメント, デジタル マーケティング, フィッシング 業界, アウトドア用品, マーケティング 戦略, ブランド マーケティング, デジタル 広告, 求人, 外資系

Job Ref: 42R5IK