マーケティングマネージャー/ Marketing Manager

A consumer products company is seeking a Marketing Manager. The selected candidate will lead annual marketing planning, consumer and market analysis, cross-functional initiatives, brand development, customer engagement, and marketing performance optimisation.

Responsibilities:

• Collaborate with the Marketing Director to develop and execute marketing strategies and plans aligned with annual and mid-to-long-term business goals
• Lead analysis of market conditions, category trends, competitive landscapes, and consumer insights to develop growth strategies
• Collaborate with internal, external, and global stakeholders to implement integrated online and offline marketing plans across the consumer journey
• Lead marketing, communication, activation, product lifecycle, and profitability improvement initiatives based on brand and product portfolio strategies
• Develop customer engagement strategies using CRM and first-party data in collaboration with the Digital Marketing Manager
• Design programmes and content tailored to pet owners’ life stages to build long-term customer relationships and improve LTV
• Ensure consistent brand experiences and alignment with brand strategy across marketing activities
• Develop media, PR, and content strategies to increase brand awareness and strengthen brand positioning
• Lead KPI setting, performance measurement, analysis, reporting, and continuous improvement to maximise marketing ROI
• Collaborate with other Marketing Managers to lead the overall team and demonstrate growth-oriented leadership

Requirements:

• More than 5 years of practical experience in FMCG marketing or equivalent experience with proven achievements
• Strong operational execution capabilities
• Project management skills and experience
• Experience leading cross-functional projects
• Proficient in Japanese and English

Preferred requirements:

• Experience launching new brands
• Experience managing and developing subordinates
• Experience collaborating with global or regional teams
• Overseas study experience

About the Company:

A Japanese company specialising in pet healthcare products and supplements. The company develops products designed to support the health and wellbeing of companion animals.

Keywords:

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Job Ref: XF4U20