グローバルマーケティングマネージャー/ International Marketing Manager

A renowned entertainment company is looking for an International Marketing Manager. The chosen applicant will be responsible for developing and implementing marketing strategies for international artists in Japan.

Responsibilities:

• Act as the International Marketing leader for frontline marketing and promotional activities for assigned international artists across key repertoire owners from the US, UK, and Europe
• Formulate and implement marketing strategies to ensure market share is in line with or better than the global average
• Troubleshoot matters related to international content or artists
• Ensure regional marketing and promotional plans are effectively developed and executed
• Achieve budgeted revenue and market share targets
• Develop an efficient international release schedule system using a rolling 3-month strategy for Japan’s priority artists
• Manage and update the Japan priority list to identify songs and projects with the biggest opportunity for success in the market
• Formulate marketing plans for key projects and singles with the objective of achieving streaming chart success
• Develop creative and effective strategies to break new acts and songs
• Organise weekly frontline meetings to ensure the department is well organised and implementing plans at the local level in line with regional and global directives
• Work alongside the digital, R&A, and account servicing teams to discuss key issues
• Monitor the performance of key projects and recommend corrective action when necessary
• Manage content strategy, drive conversion, identify KOLs, and work with relevant digital platforms and creators to maximise the impact and success of songs and artists
• Maintain regular communication with labels to ensure key promotional tools are available for priority releases
• Work with the Asia Regional Team to determine, manage, and coordinate international artist promotional tours into Japan
• Develop strong promotional strategies for touring artists in the region to maximise their exposure
• Conduct regular postmortems on marketing plans to improve future marketing strategies and decision-making
• Strengthen relationships with key global and regional DSPs and the Account Servicing Team to keep priority releases top of mind through new release and priority release presentations, newsletters, and regular product and marketing updates
• Work with repertoire owners to ensure product and marketing information is provided regularly and concisely for the Account Servicing Manager to effectively pitch content
• Work with the Account Servicing Manager to manage playlisting strategies with product and account servicing teams within the region

Requirements:

• More than 5 years of experience in music, entertainment, media, or marketing (experience marketing international artists in Japan is ideal)
• Strong understanding of the Japanese music market, including streaming platforms, digital marketing, social media, playlists, KOLs/influencers, and current music trends
• Proven experience developing and executing marketing campaigns for artists, music releases, or entertainment content, from strategy through execution and post-campaign analysis
• Strong marketing expertise, with a track record of using DSPs, social media, content platforms, and digital creators to drive awareness, engagement, and streaming performance
• Strong project management and stakeholder management skills, with the ability to work effectively with global/regional teams, record labels, artist management, DSPs, and internal departments
• Commercial and analytical mindset, with experience managing marketing budgets and using data/market insights to drive decisions and improve market share
• Fluent Japanese; business level English

About the Company:

A well-known entertainment company operating worldwide. It is mainly engaged in the planning, production, and sales of music and videos, and is involved in the works of world-famous singers and other artists.

Keywords:

マーケティング, メディア, エンターテインメント, 音楽, 外資系

Job Ref: WXBT4X