マーケティングマネージャー/ Marketing Manager

A fast-growing food and travel platform is looking for a Marketing Manager. The selected candidate will develop and execute marketing strategies, drive customer acquisition, strengthen brand positioning, optimise digital marketing channels, and support business growth through data-driven initiatives. This is a hybrid setup role.

Responsibilities:

• Develop and execute comprehensive marketing plans to drive brand awareness and customer acquisition
• Manage and optimise paid advertising campaigns across platforms including Google Ads, Facebook, and Instagram
• Oversee CRM strategies to improve customer retention and engagement
• Lead social media initiatives to strengthen online presence and audience engagement
• Establish and manage affiliate marketing programmes to increase sales and partnerships
• Collaborate with influencers to create authentic and impactful marketing content
• Analyse marketing data and campaign performance to optimise strategies
• Work closely with the sales and product teams to align marketing initiatives with business goals
• Stay up to date with industry trends and best practices
• Define and lead the SEO strategy to improve organic acquisition, technical performance, and search visibility
• Drive brand strategy and governance through consistent messaging and long-term brand-building initiatives
• Oversee and expand YouTube as a key growth channel through content strategy and performance optimisation

Requirements:

• Bachelor’s degree or above in Marketing, Business, or a related field
• More than 5 years of experience in B2C marketing
• Experience in managing paid advertising campaigns and CRM systems
• Strong knowledge of social media platforms and strategies
• Experience with affiliate marketing and influencer partnerships
• Excellent analytical skills with the ability to interpret data for decision-making

About the Company:

This organisation operates a digital platform connecting international travellers with food experiences and restaurant reservations while supporting sustainable tourism initiatives. It is an award-winning company recognised for its innovative approach to food tourism and social impact.

Keywords:

マーケティングマネージャー, B2Cマーケティング, デジタルマーケティング, ソーシャルメディア, 有料広告, アフィリエイトマーケティング, 求人, 外資系

Job Ref: 86J987