トレードマーケティングマネージャー/ Trade Marketing Manager

A multinational pet nutrition company is looking for a Pet & EC Excellence Manager / Trade Marketing Manager. The selected candidate will lead retail environment strategies, trade marketing initiatives, retail category development, and field merchandising programmes to strengthen customer performance and commercial growth.

Responsibilities:

• Lead the implementation of Retail Environment strategies and action plans across Home Center, Pet Shop, e-Commerce, and Breeder channels
• Build customer strategies and investment plans
• Execute and monitor 7P strategies and action plans across retail channels
• Provide training and guidance to support execution of retail strategies
• Collaborate with Customer Development teams to identify barriers and implement improvements
• Monitor KPIs and identify opportunities to optimise retail performance
• Lead and support Retail Category Development initiatives
• Manage key customer programmes, including Field Merchandiser and Nutrition Consultant activities
• Support joint value creation planning and business reporting for key customers
• Create in-store marketing materials, including point-of-purchase displays and leaflets
• Build and monitor store visit plans and implement improvement initiatives based on performance analysis
• Manage communication with the field merchandising agency to optimise field execution

Requirements:

• Bachelor’s degree or above
• More than 5 years of experience in sales, customer development, trade marketing, retail marketing, customer marketing, or similar roles
• Strong understanding of retail environments, customers, shoppers, and category management
• Strong project management and leadership skills with the ability to collaborate across functions
• Strong analytical and financial skills for budget planning, customer planning, and forecasting
• Ability to manage multiple priorities and adapt to ambiguous situations
• Proficiency in Google Slides, Google Sheets, Google Docs, MS Office Suite, and Intage SRI
• Ability and willingness to travel up to 20% for regular store visits and customer meetings
• Business level English

About the Company:

A globally recognised leader in pet nutrition, dedicated to developing science-based products that support the health and wellbeing of pets. The company partners with retailers and industry professionals to deliver innovative solutions and drive sustainable business growth.

Keywords:

トレードマーケティング, リテールマーケティング, カテゴリーマネジメント, ペット業界, 店頭販促, 営業企画, プロジェクトマネジメント, 顧客開発, フィールドマーチャンダイジング, 求人, 外資系

Job Ref: 3I0F1O