マーケティング・コミュニケーションマネージャー/ Marketing & Communications Manager

A multinational consumer goods company is looking for a Marketing & Communications Manager. The selected candidate will develop and execute marketing strategies, lead brand communications, manage the marketing team, and collaborate with global and local stakeholders to drive business growth.

Responsibilities:

• Develop and execute marketing strategies for the Japanese market in alignment with the global brand framework
• Collaborate with the Swiss headquarters to localise global strategies and maximise brand value in Japan
• Partner with internal departments to develop and implement short, mid, and long-term business action plans
• Manage the Marketing Department and oversee marketing, communications, and CSR initiatives
• Collaborate with global Sales, Marketing, Product, and other teams to design and implement market-specific initiatives
• Represent the Japan business in global meetings and share local performance, market challenges, and consumer trends
• Develop strategies that align with global direction while adapting to Japanese business practices and consumer behaviour
• Plan and execute annual marketing strategies and promotional budgets
• Manage integrated marketing activities including store VMD, seasonal campaigns, trade shows, consumer events, PR, and digital advertising
• Set KPIs and drive initiatives to achieve business objectives
• Co-develop mid-term business plans and sales strategies with Sales and Retail leaders
• Lead cross-functional execution of strategies and drive continuous improvement through PDCA cycles
• Plan and execute CSR programmes and socially impactful promotions
• Promote corporate image through sponsorships and partnerships
• Manage risk and crisis communications

Requirements:

• More than 5 years of experience in marketing and communications within a global company
• Proven experience in brand strategy development and execution
• Team management experience as a team leader or manager
• Business level English

Preferred requirements:

• Experience in the consumer goods industry
• Hands-on experience in digital marketing, PR, and event planning
• Knowledge of VMD and promotional tool production

About the Company:

A global consumer goods company recognised for delivering high-quality products through strong brand heritage and innovation. The company collaborates closely across international markets while adapting global strategies to meet local customer needs.

Keywords:

マーケティング, ブランド戦略, コミュニケーション, デジタルマーケティング, イベント企画, 消費財, グローバル企業, チームマネジメント, クロスファンクショナル, 求人, 外資系

Job Ref: 49341N