Head of Marketing

A globally recognised food service company is looking for a Head of Marketing with a succession plan for the CMO role. The selected candidate will lead a team of marketing professionals, oversee traditional and digital marketing, manage product and brand development, drive customer acquisition and retention, and manage marketing P&L responsibilities.

Responsibilities:

• Develop and execute comprehensive marketing strategies to strengthen market position and achieve business objectives
• Lead initiatives to integrate international best practices into marketing operations while maintaining alignment with Japanese corporate culture
• Collaborate with senior leadership to drive organisational transformation and innovation in marketing practices
• Manage and mentor a team of 12 marketing professionals and foster a high-performance culture
• Ensure effective collaboration across sales, operations, and product development teams
• Build team capabilities to address traditional and digital marketing demands
• Oversee traditional marketing activities including product management, PR, advertising, and digital marketing activities including e-commerce platforms and data-driven campaigns
• Drive customer acquisition and retention strategies through innovative campaigns tailored to target demographics
• Manage Profit & Loss responsibilities for marketing budgets and ensure ROI on campaigns
• Act as the primary liaison between the company and its American franchise partners to ensure communication and alignment on global strategies
• Represent the marketing function in discussions with senior executives, including the CEO and board members
• Contribute to the goal of becoming the number one pizza delivery brand in Japan
• Identify opportunities for differentiation in a highly competitive market

Requirements:

• Bachelor’s degree or above
• 8-12 years of experience in marketing roles within multinational corporations or large Japanese companies in the FMCG or CPG sector
• Proven track record in traditional and digital marketing strategies, including product management, brand management, PR, advertising, and campaign execution
• Strong leadership experience managing teams, with the ability to inspire and develop talent while driving results
• Demonstrated success in managing P&L responsibilities and executing profitable market launches or campaigns
• Native level Japanese; business level English

Preferred requirements:

• MBA or equivalent advanced degree
• Experience working with international stakeholders or collaborating across global teams

About the Company:

A leading food and beverage company operating a major pizza chain across Japan. Its business covers the operation and franchising of pizza restaurants, with a nationwide network offering delivery, takeaway and online ordering services, as well as locally developed products and seasonal menu offerings.

Keywords:

マーケティング戦略, ブランドマネジメント, デジタルマーケティング, トラディショナルマーケティング, プロダクトマネジメント, PR, 広告, キャンペーンマネジメント, P&L管理, チームマネジメント, 求人, 外資系

Job Ref: YU7Q0Z