マーケティングディレクター/ Marketing Director

A global fashion design company is looking for a Marketing Director. The selected candidate will oversee integrated marketing, media, digital, PR, consumer engagement, analytics, and team leadership while translating global brand priorities into locally relevant strategies.

Responsibilities:

• Lead Japan’s brand positioning and long-term marketing strategy based on cultural, market, and consumer insights
• Develop integrated campaigns across digital, social, CRM, PR, retail, experiential, and media channels
• Oversee media strategy, planning, buying, and optimisation while driving measurable ROI and commercial performance
• Drive digital and consumer engagement through social content, influencer partnerships, community initiatives, and emerging platforms
• Lead PR, KOL/KOC, celebrity, VIP, gifting, product seeding, and talent collaboration strategies to strengthen brand visibility
• Use market research, consumer analytics, CRM insights, and performance data to drive customer acquisition, loyalty, and retention while leading the marketing team and budget

Requirements:

• 10-15 years of progressive marketing experience within fashion, luxury, lifestyle, FMCG and premium consumer brands
• More than 5 years of experience in senior roles leading large-scale brand or integrated marketing strategies and people management in Japan
• Experience navigating a global matrix organisation and influencing cross-regional stakeholders
• Knowledge of Japanese consumer, cultural dynamics, retail landscape, and media ecosystem
• Skilled in brand storytelling, integrated campaigns, digital & social strategy, media planning, and omnichannel marketing
• Fluent level Japanese and English

About the Company:

A multinational fashion design company, this organisation is responsible for a widely popular and recognisable fashion brand. With retail locations around the world, this company continues to expand its product portfolio and global presence.

Keywords:

マーケティング,キャンペーン,ブランド,PR,広告,プロモーション, 求人, 外資系

Job Ref: R3VDRC