Head of Marketing

A global luxury automotive company is looking for a Head of Marketing. The selected candidate will lead brand marketing, public relations, digital marketing, VIP communications, and strategic initiatives to strengthen brand presence and achieve marketing performance targets.

Responsibilities:

• Develop and implement marketing strategies aligned with regional and global objectives
• Lead brand marketing activities, including new model launches and customer events
• Plan and execute advertising and public relations campaigns
• Drive digital marketing programmes and manage social media activities
• Develop and strengthen relationships with media and key industry stakeholders
• Organise press events, media test drives, and product launch activities
• Create communication strategies to promote vehicles, finance programmes, and aftersales services
• Support retailer marketing initiatives from a brand strategy perspective
• Manage agency partnerships and external marketing service providers
• Build and maintain relationships with VIP customers and the Bentley Drivers Club Japan
• Monitor marketing performance and drive continuous improvement against key KPIs

Requirements:

• 7-10 years of experience in PR and marketing within luxury brands
• Strong retailer and importer PR and marketing experience and knowledge
• Strong financial acumen and statistical analysis capabilities
• Strong agency management and cross-functional leadership skills
• Skilled in MS Office Suite
• Native level Japanese; business level English

Preferred requirements:

• Knowledge of retailer and importer sales and marketing experience

About the Company:

The company is a globally recognised luxury automotive manufacturer renowned for its premium vehicles and craftsmanship. It delivers high-performance automobiles while maintaining a strong focus on innovation, heritage, and customer experience.

Keywords:

マーケティング, ブランドマーケティング, 広報, PR, デジタルマーケティング, イベント企画, メディアリレーションズ, 高級自動車, ブランド戦略, 求人, 外資系

Job Ref: WXKPLJ