Marketing Head

An international technology company is looking for a Marketing Head. The successful candidate will lead end-to-end marketing strategy, brand campaigns, media planning, retail marketing, and partner initiatives to drive brand growth and business performance across Japan.

Responsibilities:

• Lead end-to-end marketing campaign planning for products and brand initiatives
• Develop and execute marketing communications, media strategy, and localisation
• Drive paid media, public relations, influencer campaigns, and retail marketing initiatives
• Plan and execute product launches, brand events, and co-marketing activities with mobile network operators and retail partners
• Manage social media, CRM, owned media, campaign budgets, and marketing performance reporting
• Collaborate with internal and external stakeholders to drive brand, marketing, and business objectives

Requirements:

• Experience leading integrated marketing communications, including campaign planning, media strategy, and localisation
• Experience leading and developing high-performing marketing teams
• Strong revenue-driven marketing expertise with a focus on sell-out and mid- to lower-funnel marketing
• Experience working with channel partners and retailers to execute go-to-market and co-marketing activities
• Strong understanding of marketing and business metrics with a proven track record of driving revenue growth and marketing ROI
• Business level Japanese and English

Preferred requirements:

• Experience in the smartphone, telecommunications, MNO/MVNO, or consumer electronics industry
• Experience with retail or trade marketing and carrier business
• Experience in public relations, influencer marketing, CRM, and owned media management
• Experience with consumer insights, eCommerce, and social listening
• Experience with AI-enabled marketing and marketing technology
• Understanding of P&L and business KPIs
• Curiosity for emerging technologies and consumer trends

About the Company:

A global technology company recognised for delivering innovative consumer and enterprise devices across international markets. The organisation is committed to innovation, collaboration, and delivering connected technology solutions to customers worldwide.

Keywords:

マーケティング, ブランドマーケティング, 統合マーケティング, メディア戦略, リテールマーケティング, インフルエンサーマーケティング, デジタルマーケティング, 求人, 外資系

Job Ref: 8OCSC4