Marketing & PR Director

A renowned luxury automotive group is seeking a Marketing & PR Director. The selected candidate will lead strategic and operational marketing initiatives across premium brands.

Responsibilities:

• Define and lead annual, quarterly, and monthly marketing strategies across multiple luxury brands
• Develop and execute integrated campaigns across ATL, BTL, digital, social media, and events
• Oversee CRM usage and data accuracy to strengthen customer acquisition, retention, and loyalty
• Serve as corporate spokesperson and lead PR, media relations, and brand communications
• Build and manage partnerships with OEMs, luxury, and lifestyle brands to elevate brand value
• Lead and mentor the marketing team, ensuring alignment with global best practices and innovation
• Manage vendors, agencies, and budgets to ensure effective campaign execution and ROI tracking
• Create and implement internal and external communication strategies, including employer branding

Requirements:

• Bachelor’s degree or above in Marketing, Communications, Business, or related field
• More than 5 years of progressive marketing or PR experience within luxury brands
• Prior exposure to the premium automotive sector preferred
• Ability to lead brand strategy, integrated campaigns, and deliver measurable results
• Skilled in digital marketing, CRM, data analytics, and multi-channel campaign execution
• Proficient in MS Office Suite, CRM platforms, marketing automation, web analytics, CMS, design tools, and project management platforms
• Native level Japanese; fluent level English

About the Company:

A leading player in the automotive industry, this company is recognised for its expertise in delivering high-performance vehicles and premium mobility solutions. With a strong reputation for innovation, customer satisfaction, and career growth opportunities, it offers professionals an exciting environment to thrive and make an impact.

Keywords:

マーケティングディレクター, PRディレクター, 高級自動車, ブランド戦略, デジタルマーケティング, 広報, チームマネジメント, CRMマーケティング, マルチチャネルキャンペーン, 高級ブランド, 求人, 外資系

Job Ref: B16KYW