マーケティングディレクター/ Marketing Director

A global fashion e-commerce company is seeking a Marketing Director. The selected applicant will lead the marketing strategy to grow brand awareness, market share, customer acquisition, and sales.

Responsibilities:

• Develop and implement a holistic, data-driven marketing strategy aligning with global objectives and local consumer trends
• Conduct market research to identify key consumer segments, emerging trends, and competitor activities
• Set measurable marketing performance goals and manage the overall marketing budget
• Drive brand building and positioning efforts and oversee public relations and communication strategies
• Lead localisation of campaigns and content to resonate with Japanese consumers
• Manage and optimise all digital marketing channels, including SEM, SEO, paid social, display advertising, and affiliate marketing
• Build and manage influencer marketing strategy and identify strategic partnerships to expand reach
• Spearhead content strategy, including photography, videos, and editorial content, and optimise campaigns using analytics and CRM data
• Lead, mentor, and grow the marketing team while collaborating with global teams on brand alignment and campaigns
• Work with Sales, Merchandising, and Operations teams to ensure marketing supports inventory, pricing, fulfilment, and offline initiatives

Requirements:

• More than 10 years of progressive marketing experience
• More than 3 years of experience in a senior leadership role (Director or Head of Marketing)
• Proven experience in the Japanese e-commerce, fashion, or retail industry
• Deep expertise in digital marketing (Performance Marketing, SEO, SEM, Social Media) and brand building in a high-growth environment
• Demonstrated success in launching or scaling international brands in the Japanese market
• Strong analytical skills with a track record of using data to measure and
  drive marketing ROI

Preferred requirements:

• Bachelor’s degree or above in Marketing, Business Administration, or a related field
• Experience with a global or Korean fashion/lifestyle e-commerce platform.
• Passion for and deep knowledge of K-fashion, K-culture, and its influence on the Japanese market
• Fluent level written and verbal Japanese and English; proficient in Korean

About the Company:

A leading force in the fashion eCommerce industry, this global company combines trend-savvy design with cutting-edge technology to deliver a seamless shopping experience. Known for its dynamic and inclusive culture, it attracts top talent passionate about digital innovation, brand growth, and redefining the online retail landscape.

Keywords:

マーケティング, ファッション, イーコマース, 小売, デジタル

Job Ref: IY2V65