イベントアクティベーションスペシャリスト/ Event Activation Specialist

An international sportswear company is looking for an Event Activation Specialist. The selected candidate will drive impactful marketing activations at major sporting events to elevate brand visibility and business performance.

Responsibilities:

• Support the development of strategic event activation plans aligned with brand and business goals
• Coordinate marketing activations for global sporting events such as the Olympics and World Athletics Championships
• Lead cross-functional collaboration to develop regional event playbooks and ensure best practices
• Provide tools and guidance to regional teams for consistent brand representation
• Manage multiple event activation projects, timelines, and detailed execution plans
• Track and report KPIs, analysing effectiveness based on engagement, membership, and sales impact
• Facilitate collaboration across departments, including Sports Marketing, Digital, and Brand Creative
• Define and optimise processes to improve operational efficiency and risk management
• Oversee budgets and ensure adherence to financial processes

Requirements:

• Bachelor’s degree or above in Marketing, Business Administration, or related field
• More than 5 years of experience in program management within a marketing environment
• Proven experience delivering successful consumer-facing events
• Experience working in a matrix organisation
• Proficient in project management tools (Asana, Jira, or MS Project)
• Ability and willingness to work flexible hours, including weekends during events
• Proficient in English

About the Company:

A multinational retailer that designs and produces footwear and equipment for a wide range of sports. In recent years their brand products have been ranked among the top performing in the market and the brand has one of the most loyal customers globally.

Keywords:

スポーツマーケティング, イベント企画, ブランド戦略, グローバルイベント, プロジェクト管理, マーケティング戦略, 消費者エンゲージメント, クロスファンクショナルチーム, KPI分析, アクティベーション, 求人, 外資系

Job Ref: LL63T0