メディアプランニングスペシャリスト/ Media Planning Specialist

A renowned consumer healthcare and personal care company is looking for a Media Planning Specialist. The selected candidate will execute and optimise digital advertising campaigns, analyse media performance, and drive D2C marketing initiatives.

Responsibilities:

• Execute digital advertising campaigns across SEM, display, social media, and affiliate channels
• Optimise campaign targeting, budgets, bidding strategies, creatives, keywords, and landing pages
• Monitor advertising performance and analyse key metrics, including CPA, CAC, ROAS, and CVR
• Develop performance reports, identify improvement opportunities, and recommend data-driven strategies
• Manage advertising agencies and external partners, reviewing media plans, deliverables, and optimisation proposals
• Collaborate with D2C, eCommerce, CRM, Brand Marketing, and regional teams to align advertising initiatives

Requirements:

• More than 3 years of experience in digital advertising and digital marketing within a D2C/eCommerce environment at either an advertising agency or an in-house organisation
• Experience managing performance marketing campaigns directly
• Prior experience across digital advertising channels (SEM/Search, Display, and Social)
• Proven experience analysing performance using KPIs (CPA/CAC, ROAS, CVR, and Traffic)
• Previous experience collaborating with advertising agencies and external partners
• Background in utilising Google Analytics and similar analytics platforms
• Prior background in directing the development of advertising creatives and landing pages
• Proficient in MS Office Suite

Preferred requirements:

• Experience in a D2C or eCommerce business environment
• Prior experience using advertising management platforms for campaign setup, monitoring, and optimisation
• Proven experience in Affiliate Marketing and SEO
• Previous experience integrating digital advertising with CRM and Owned eCommerce activities
• Background in beauty and skincare industry
• Understanding of HTML, CSS, and JavaScript
• Proficient in reading and written English

About the Company:

A multinational manufacturer responsible for the production and distribution of medical devices, pharmaceuticals, and packaged consumer goods, this organisation has a long history of operations across multiple countries. One of the most successful institutions of its kind, this company is annually listed among the Fortune 500.

Keywords:

マーケティング,キャンペーン,ブランド,PR,広告,プロモーション, 求人, 外資系

Job Ref: W1LJGS