CRMコミュニケーションスペシャリスト/ CRM Communications Specialist

A multinational premium chocolate and confectionery company is looking for a CRM Communications Specialist. The successful candidate will manage CRM communications from strategy and content production through campaign execution, performance analysis, segmentation, and continuous optimisation across email, apps, LINE, and marketing automation.

Responsibilities:

• Develop annual and monthly CRM communication plans aligned with company and brand strategy
• Design customer segments, communication scenarios, channel strategies, and KPIs based on customer insights and business objectives
• Develop messaging, content, copy, and simple creative assets while maintaining brand guidelines and communication quality
• Design, configure, test, and improve marketing automation scenarios using Salesforce Marketing Cloud and similar platforms
• Manage CRM campaign operations across email, apps, LINE, and other channels, including targeting, scheduling, testing, and delivery
• Monitor and analyse campaign performance, conduct A/B and holdout tests, and apply insights to improve future initiatives
• Extract and manage target audiences using Treasure Data, Visionary, and other platforms while ensuring appropriate data handling
• Collaborate with internal teams and external vendors to develop CRM initiatives and manage communication programmes
• Standardise CRM communication processes and operating rules and share knowledge within the team

Requirements:

• More than 3 years of hands-on experience in CRM, digital marketing, or customer communications
• Experience independently planning, producing, configuring, and analysing communications through email, apps, LINE, and other channels
• Experience designing customer segments and optimising communication content by target audience
• Experience planning, configuring, operating, evaluating, and improving marketing automation scenarios
• Experience managing projects involving multiple departments or external vendors
• Ability to translate customer and business challenges into CRM communication strategies
• Implementation skills using Salesforce Marketing Cloud and other marketing automation and communication tools
• Data aggregation, analysis, and reporting skills using Excel, Power BI, and similar tools
• Basic knowledge of privacy laws and appropriate handling of personal information

Preferred requirements:

• Experience in CRM, digital marketing, brand communications, or content planning
• CRM or marketing experience in retail, FMCG, luxury, or the food industry
• Experience with omnichannel initiatives across e-commerce, apps, and stores
• Experience creating assets using PowerPoint, Canva, Adobe products, Figma, or similar tools
• Experience operating Treasure Data, Visionary, and Salesforce Marketing Cloud
• Basic knowledge of HTML and CSS and experience editing email content
• Experience extracting and analysing data using SQL
• Proficient in English

About the Company:

A globally recognised luxury chocolate and confectionery company offering premium chocolates, gifts and seasonal products. With a strong presence in Japan, the company combines Belgian heritage with local expertise to deliver high-quality chocolate experiences to customers.

Keywords:

CRM, 顧客コミュニケーション, デジタルマーケティング, マーケティングオートメーション, 顧客分析, 顧客セグメンテーション, メールマーケティング, アプリマーケティング, データ分析, オムニチャネル, リテンションマーケティング, キャンペーン運用, 求人, 外資系

Job Ref: PFKG4U