ブランドコミュニケーションマネージャー/ Brand Communication Manager

A global beauty company is seeking a Brand Communication Manager. The successful candidate will lead integrated 360-degree communications strategies across PR, social media, paid media, influencer marketing, and events while managing a communications team and collaborating with global and regional stakeholders.

Responsibilities:

• Develop and execute annual brand communication strategies aligned with global brand guidelines and local market priorities
• Lead integrated 360-degree campaigns for product launches and brand initiatives across Earned, Owned, and Paid channels
• Develop full-funnel media strategies to strengthen brand awareness, drive sales, and attract new customers
• Oversee media planning, buying, creative brief development, and external agency management
• Monitor campaign performance using KPIs such as Brand Lift, Reach, CTR, ROAS, EMV, Engagement, and Follower Growth, implementing improvements based on results
• Manage PR and media relations, including press releases, media presentations, interviews, and paid media partnerships
• Develop influencer and KOL strategies, overseeing selection, relationship management, product seeding, and performance measurement
• Direct social media content and campaigns across Instagram, LINE, Facebook, and X, ensuring consistency with global brand communications
• Conceptualise and manage physical and digital events for media and KOLs, ensuring alignment with brand identity
• Drive cross-functional collaboration and establish effective workflows with Marketing, E-commerce, CRM, and Retail teams

Requirements:

• Bachelor’s degree or equivalent
• More than 10 years of experience in brand communications, media, digital marketing, or agency-side account management
• Proven experience managing integrated Earned, Owned, and Paid campaigns, leading cross-functional projects, and working with global and regional stakeholders
• Strong knowledge of media planning, media buying, agency briefings, and vendor management
• Familiarity with performance marketing metrics, including Brand Lift, CTR, Reach, and ROAS, and analytics tools such as GA4 and Meta Ads Manager
• Experience with social media management, scheduling, social listening, and measurement platforms
• Knowledge of influencer management platforms and EMV calculation
• Strong copywriting, creative brief development, and content production skills
• Proficiency in budget planning, financial tracking, Excel, and budgeting tools
• Native level Japanese; business level English

Preferred requirements:

• Experience in the beauty, luxury, or FMCG industry
• Knowledge of SEO, SEA, CRM, and retention marketing

About the Company:

A renowned international luxury beauty company specialising in skincare, make-up and fragrance products. The company combines plant-based ingredients with scientific research to develop premium beauty solutions, with a strong focus on product innovation, skin care expertise and sustainability.

Keywords:

ブランドコミュニケーション, ブランド戦略, マーケティング戦略, デジタルマーケティング, PR, メディアプランニング, 広告運用, SNSマーケティング, インフルエンサーマーケティング, KOLマーケティング, 化粧品業界, ラグジュアリー業界, イベント企画, チームマネジメント, 予算管理, 求人, 外資系

Job Ref: XFOVWX